Looking for the core point of doubling the marketing volume

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All the friends who are ready to do sales and are doing sales, I am sure you will be very interested in today's theme. Do sales, easy to do sales, easy and efficient sales work is every sell peddler common "dream"! Today, I will discuss this topic with my own work experience. Only for everyone's reference, discussion, the poor place also hope feel.

Topic: The core point of a deal. We do sales people, especially those who just started to do sales, if they deal with customers, you ask him why the deal? They tend to answer you "because of good luck"; even though many "old sales", you ask him why the customer buys the products he sells, Don't they really understand the reason for the customer's deal? Is that really true? You recall your initial sales situation, and then think about how your colleagues around the deal, in fact, most of the transactions are in the "luck"! Isn't it? The answer is no, the deal is certainly not by luck, The deal depends on the method, but a lot of sales staff did not seriously think, did not understand the core cause of the deal, if you seriously think, you will find in fact all the transactions are regular, then how the law is derived? Two aspects, on the one hand from your product, on the other hand from the salesperson himself.

In the process of doing sales, customers are always buying a feeling that they are not buying price but value. These two points is the core of sales transactions, to deal with, we will create a customer "cool" feeling out, to put it another way, so that customers feel that their purchase decision is correct.

我们先从产品层面来挖掘，我们分析一下顾客成交的原因有可能是：价格(价格便宜?有促销活动?有赠品?等等);质量(品牌好?耐用?口碑好?环保?等等);服务(购买过程满意度高?购买方便?送货上门?售后好?等等)。 After these three key points are clear, then we will begin to study which key points affect the customer's purchase? For example, we look at those shopping malls, they will use all the so-called festivals to engage in activities, buy how much to send, the full number of folding, how much more how many to send and so on, every time the activities are overcrowded; There used to be a restaurant near our house and the service was good enough (ten years ago). Suppose you are very casual situation with a friend said recently a bit of a cold, then your side of the waiter will silently run to the back of the kitchen to take a bowl of Kang Tonglai, and so you see ginger later ask the reason, you that surprised degree is conceivable? For example, many housewives will buy some instant noodles in the supermarket shopping spree , why? Because there is a bowl in it, or a cup, and some salespeople give his customers and prospects a few gifts to solve some personal problems for their clients during the holidays ... I believe such examples abound, and those who do sales use only the core, understand what is causing the customer to deal with you, then you will continue to make a fuss on that key point, such as customers buy instant noodles because there is gift, then you want to increase sales will learn to get more promotional programs out, To constantly stimulate the customer's desire to buy and behavior, then the next thing is to find ways to develop some of these stores to do such promotional activities.

Therefore, want to become a sales master is not difficult, the difficulty is that you are not hard. Finding the core point of customer purchase and constantly optimizing and amplifying that core point will definitely detonate the sales result. The next article will talk about how salespeople themselves influence customers and how to leverage their influence to multiply your sales performance.

Text Source: Hui Yang Tang http://www.sex776.com