Looking for the giant blind spot internet grassroots entrepreneurs reverse attack

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Li Jingying

Feijianjiang, managing vice president of Suzhou Yuan Wo Holdings Limited, has been focusing on the investment opportunities in the TMT field, and when contacting mobile internet projects, he often asks the entrepreneur a similar question, "What would you do if bat (, Ali,) The big three did the same business as you?"

Feijianjiang told the first financial daily, often entrepreneurs will tell him how high the technical threshold of the project, how familiar with the industry, as their entrepreneurial advantage.

But Feijianjiang bluntly: "The power of the bat giant in the internet is really huge, and in this kind of monopoly industry, small businesses want to grow, the opportunity is not particularly big." "It seems to him that if internet start-ups are compared to small saplings, the environment that is bound to grow in the giant woods of giants will be affected, such as a lot less time to receive light, and a dilemma of either being swallowed or not."

Yu, the chief executive of the Bertelsmann Asia Investment Fund, who shares the same opinion, says that, whether it's what the Internet calls bat or "warring" (Baidu, Tencent 、、、、 Ali, Shanda), these giant companies have played a decisive role in the market. "Entrepreneurship is about risk and reward, and if you want to be completely in the direction of these giants, making some revolutionary business, the risks will be huge." "Instead, startups in the Internet sector should be able to figure out what role they should play in this alliances strategy," Yu told reporters. ”

Find the blind spot of the giant

In a recent innovation in China's 2013 autumn activities, Ali Capital Managing director Zhang Hongping Frankly, Ali's investment is now more of Ali's existing business, such as in the wireless Internet, SNS field can have an impact on the industry.

According to the public information is not difficult to find, the first half of this year domestic mergers and acquisitions, especially the Internet industry more than usual large mergers and acquisitions, including Alibaba 586 million U.S. dollar shares Sina Weibo, while increasing capital UCWeb into its largest shareholder, Zhejiang news media 3.49 billion yuan to buy winger Network and Hao Fang; Baidu 370 million dollar mergers and acquisitions PPS, 1.9 billion U.S. dollars swallowed 91 wireless ...

Alibaba and Baidu have repeatedly shot, in the internet and mobile internet industry has attracted much attention, but also those who still walk in the industry development on the road of grassroots entrepreneurs to suck a sip of air.

But Cao Yi, vice president of Sequoia Capital China, found that the Internet industry giants were beginning to change their attitudes toward start-ups with good ideas and good ideas. "They used to copy these ideas to themselves, but now it's more about spending money on external acquisitions," he said. ”

According to his analysis, the main reason behind this is the current rapid development of the industry, in the pace of acceleration, time is pressing, these giants want to turn or do more need to push outside forces, if the layout from the inside will often lengthen the time period.

Xu Liang, executive director of Tencent's industry-win fund, admits Tencent investment is generally considered from two aspects, one is based on the consideration of increasing the platform to acquire some newly formed companies, and the other is not very large with the current business relevance, but in the future with Tencent strategic synergy companies, such as a taxi-like company.

In the view of Thor, managing director of Highland Capital, although some enterprises have not yet grown up at any time will be faced by the giants of the danger of death, but if the industry entrepreneurs can find some other overlooked details, even if others can see some of the appearance of the surface, but could not figure out how behind it is made, If you can have the ability to extend the life of the enterprise and have the opportunity to be bigger.

"In the Internet field a new wave of growth into tens of billions of dollars in the size of the enterprise now seems only millet and 360 do, but this opportunity is really not much." "Cao Yi bluntly," The future of the new opportunity must be built in those giants do not pay attention to the point, step on these points and the homeopathy will be possible to succeed. ”

Xu Liang, who has a similar view, also mentions that it was almost unbeatable more than 10 years ago, but now there are many more who have come to the new path in different places. "I think it's a reality that no matter how strong the big business looks, it has room for other big companies to emerge." "For grassroots entrepreneurs, the most important thing is to find the point of the user's real needs, and deep down, in 0 to 1 or 1到10成 long time, the potential giants did not find in time or for various reasons does not necessarily need to enter this area of the vacuum period, in fact, there is the opportunity to grow up. ”

Small business and Giants win together

Lenovo Star Executive Vice general manager Lu Gang that, at present, when considering the direction of Internet entrepreneurship, if the main direction with the Internet giants coincide, entrepreneurial enterprises must carefully consider the existing big pattern already exists, the entrepreneurial enterprise to weigh whether enough to have this ability. His advice is that sometimes depending on the industry's giants, they are more likely to win altogether, because the resources behind the Giants are often simply VC-free, and the returns that businesses get are not evaluated.

But Lowen, Huawei International partner, cautioned that the question to be taken into consideration when starting a business is whether to accept the investment of an industry giant is the timing and how it should be accepted. "Entrepreneurial pot of water to burn to 95 ℃, but there is no way to boil, the last 5 ℃ is the height of the problem, the so-called height is standing on the shoulder." ”

In this regard, Lowen's view is that basically the fastest way to have a high is to consider at this time in the industry who is the most suitable partner, which Giant's shoulders can stand, and second is how to cooperate.

For example, if you have an investment from Ali or Tencent, you have to know what your strategy is, and when you look at the direction of your strategy, the entrepreneur must be able to be the same height as the partner's strategic partner. "You have to see what the strategic direction the Giants are seeing is that the process must be constantly interacting with each other, and if you just passively follow, the entrepreneur will eventually find out that he's been passive." "Lowen said.

In addition, Lu Gang also added that the internet is like a river, when the line or should be considered clearly, in the enterprise grew up when the line or the beginning of the line. In this case, Xu Liang's advice is: "If a startup project is not a field of contention from several other giants, it would be good to get a big capital injection early." Getting the injection is tantamount to becoming a distant relative of giants, making it possible to make better use of their resources while opening their doors to business. ”