Looking forward to the 2013 station update

Absrtact: Website optimization, sounds very gorgeous a name, but its most basic work is the boring content update and outside the chain construction. For the chain, many people in the past 2012 has been very feeling, Baidu repeatedly updated the spear pointed to the outside chain, so many

Website optimization, sounds very gorgeous a name, but its most basic job is the boring content update and outside the chain construction. For the chain, many people in the past 2012 has been very feeling, Baidu has repeatedly updated the spear pointed to the outside chain, so many outside the chain Commissioner cry days Rob.

But it seems that the punishment of Baidu's external chain is very large, but it has not given up on the content of the site assessment. In fact, the site content is a site the most fundamental things, but also the user's most concerned about things, Baidu is impossible to ignore. Then, after the great 2012 of the past, 2013 should be how to update the station? We combine some 2012 years of experience and questions to look forward to the 2013 station update.

First, do you want to be original?

Original or not original? This is a problem that has always been a struggle and a headache. The current popular view is that with the development of the site to adjust the original and not original ratio. The general SEO personnel are computer professional background, very few to engage in the industry knows, especially for the medical profession, is far from the level of experts. In fact, we can not be what industry experts, we just do optimization, if become an expert can be diverted, so want to become an expert is very unrealistic.

Therefore, do not spend too much time trying to delve into the knowledge of your industry, and don't expect you to be an expert to provide an endless stream of pure original, inscrutable expertise, even if you can do this to curry favor with the search engine, which in the end will find this is what users dislike. Users do not need to see more professional knowledge, the user needs is a plain language. Just as you are going to sell a software to a general user, not to say what sophisticated computer language it uses, and not to explain a sophisticated algorithm to him, you just need to explain to him what it has and what it can do to benefit you.

Said so much, is not blindly pursuit of originality, but to skillfully pseudo original, the key points such as the title, beginning, each paragraph of the first sentence after rectification (this is to please search engine), the most important thing is to dredge the middle body part. What call Dredge? is to put the middle content with their own language skillfully link up, step-by-Step guide users to read, so that users read without difficulty, read to the liking. Do not make a long speech to allow users to doze off, your goal is to guide the user a short paragraph to read the article.

Second, do you want to ration regularly?

Regular quantitative, regular update is a lot of SEO workers in the past to comply with the credo, including now a lot of SEO executives are also daily requirements of how many posts in the station, hair outside the chain. This is a still popular but not very consistent with the trend of the misunderstanding. A daily quantitative update station has a potential to harm the user experience, that is, it may lead to some no user needs of the accumulation of content, become the site of garbage.

To cite a rough example, a dermatology site, if one of the columns is "prickly heat", that is, often in summer in the child's rash, sometimes adults will have, but this disease is typical of the summer sickness, basically after the summer very few people will make this kind of trouble, become a no user needs of the column. If you continue to add content, these content will become a burden on the site, because after the summer basically no one will search for similar keywords. If the industry in the winter, the other people have stopped updating, only a small number of people in the update, this small number of people can easily get rankings, but with the rankings but no one, imagine Baidu will feel that you are making garbage.

Therefore, 2013 do not blindly fixed time rationing, but to be based on search requirements to update the station.

Finally, how to update the content of the Web site that is not text-oriented?

Indeed there are many industry sites are not based on text, such as wedding photography is mainly based on the image of the industry. For this industry's web site, in addition to doing some HTML tags that can be inserted into text, first of all to find ways to use words to describe your picture, supplemented by the most concise pictures and the most can make the search engine understand the text, because the search engine only read and not recognize the map, a text, search engines do not understand what you are doing. Second, the same need to return to the level of user needs, what users need to show what kind of pictures, consider the regional, seasonal and other issues, do not show in the winter of summer wedding photos.

Summary: 2013, the station update can go to please search engine, but need more respect than 2012 more users, the ultimate direction should also be user needs.