"Lost" "Rice is Steel takeaway" The founder of the Readme: Why didn't I do "hungry"? 7 Points of experience

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[Abstract] The rice is a steel take-away net "than" Hungry Mody "early set up two months, but after 4.5, did a variety of directions to try, Daiju decided to transfer the company, and restart the business. In this process, daiju have any experience? What is the reference to the entrepreneur? Then I look at the dark Horse.

I admit, take this title a little borrow "hungry" the meaning of the upper, but also counted aside, for two reasons:

1, I really started in February 2009 to do takeout, the name of rice is steel outside the network (domain name www.fanshigang.com May 2008), than "hungry" early two months;

2, I sold in the field to do 4.5 times (August 2013 "Rice is sold outside the net" transfer, but the buyer later because of money problems, make a mess, leading to my child is very bad, uncomfortable), tried "home" distribution and " Are you hungry? "Platform two models, orders and traffic have reached a certain scale, the field of their own think there is enough say;

This article also does not intend to go to one by one contrast why we have not done "hungry" various reasons, because each business success path may be different, the contrast is too far-fetched.

I transferred a project "Rice is steel outside the net" just one year, my new Carpool project "Friends" is currently a small range of on-line use. After a year of thinking, precipitation, combined with the current new entrepreneurial project has gone through the road, now back to summarize the last venture project in the process of getting and losing, but also to their own an account, but also hope that the entrepreneurial road to the friends a little inspiration.

1, to have the right team

Why say is suitable rather than the strongest, the strongest you are millet, do not say the strongest, can have the right team in the beginning, in many times already very extravagant.

At the beginning, "Rice is the steel outside the network" core team I alone, a year or so, my college classmates and another friend joined, but unfortunately, we are focused on the operation, the team is very small complementarity, and the team in need of the core technical staff, knowledge of logistics managers have not been effectively filled, This has caused the company to pay a heavy price in the course of development.

Without the guidance and control of the core technicians, we recruited the technical staff to make the reservation website actually spent 6 months; later, although the technology outsourcing, but still controlled, some need to update the iteration of things, often take a long time to meet, we in early 11, we have tried business transformation, Need technical cooperation, originally intended to 2 months of development time, the final project full delivery but spent a full 7 months, 7 months for the Internet project, the time cost is too high.

Because there is no suitable logistics management personnel, we in the process of self-construction logistics, also appeared quite a lot of problems, but also caused me a lot of time delay in logistics management, and not to do more I should do things.

How is it appropriate to build the right team? I think there are a few:

First, the ability must be complementary, do not focus on a certain aspect. It is best to operate + product + technology, it is not good, operation + technology must be needed, of course, the CEO is the professor except ha.

Second, the character can identify with each other, have the same smell of people. Everyone for other people's character is in fact have a preference, we are looking for the best to find a like-minded person, smell wrong hurriedly flash, or later get along with how uncomfortable ah.

Third, there is a common vision. To do things must agree, to love, otherwise it is likely to flash people.

Four, can promote each other, common progress team.

My new Carpool project "Friends" team, I think it is quite consistent with my team requirements, although everyone is not the most cattle, but at least some experts, can assume the corresponding responsibility, the most important thing is that we get along with each other happy, can understand each other, promote each other, planned good things can be quickly pushed forward.

2, to be willing to: the cost of the money must be spent, the cost of pay must pay

When starting a business, especially before financing, the money to save a bit of flowers should be, I did so, however, it is very regrettable, in this respect, or made a mistake, which is wrong?

We have to determine what is the most important thing in the business. The most critical place is whether they or the existing team can be made, if not, and the project has a very important key impact, it must be thought as soon as possible to resolve, absolutely can not drag, can not reluctantly, the longer the delay, the more adverse to the project. I do the takeaway project, my own and the team can not make the main two parts, technology and logistics, now look back, we should spend more money or even shares to attract the right people to do this thing (more money to give enough money, would rather less people, but also to solve the problem of the strongman, not enough money, then add shares, just to find , there are always willing to play with the small partners), no matter what method, we must early, as soon as possible to solve the problem, do not solve this problem, the future pay the price will be greater, the fact has proved that these two points to our entire project impact is very large.

Can't bear the child can't bear wolf Ah, how simple truth, I then why don't understand, sigh!

3, to yell loudly

If in a market chaos industry, has not won the enterprise, then loudly yell it, do not shy, you say you are the market first also does not matter, as long as it is not illegal. Some people are willing to question you, scold you, OK, with him scold good, the best is the person who scold you best. Now think about it. Did not say that they did the earliest, did not say that their single point of operation efficiency is the highest, did not say that they reached the break-even quickly, did not say that the CEO in order to customers personally to the customer to send food ..., no hype, no PR, the whole one two ah.

Of course, because of the high-speed development of mobile Internet, now the way of communication is different, how to make use of social media communication channels, it is necessary to consider, but one thing is certain, that is, no matter what, you must yell loudly, to brush the sense of existence. The world is so noisy, your voice is not very much, how can everybody hear?

4, to have a heart to do the boss

Other industries Regardless, if it is the Internet industry, I think must have this mentality, the Internet industry must be a win-take-all situation, it is impossible to make you Pianan corner, An Ansen born to earn some money for a comfortable day.

When I was cooking a steel project, start or do more smoothly, orders rose faster, but also quickly reached the break-even, it felt that I a point of expansion, mature one I expand a, slowly, the worst can also feed themselves, earn a little money, It was later discovered that once the market was identified as a market that could scale, capital entry, competition will soon come to you, in order to market share does not fall off, can only all kinds of spell ah, so we do not make money, this time, who pockets of money who can endure to the end, who is the winner.

Since it is the winner take all, the last Victor is so a two, then why can't it Be You or me, so there must be a heart to do the industry boss, specifically said:

First, the desire must be strong, Lao Tze is want to do first;

Second, the industry should have a deep understanding of the industry trend to counted, know how to do, to have the right method;

Third, to competitors to know, in the face of competition to be ruthless enough, and even have to hurt 1000, since the loss of 800 courage, anyway, is not to retreat, of course, this also needs their own strength to do;

Four, the movement must be quick enough, wants to be the eldest brother, slow how line. The World martial arts, only fast not broken, the Internet industry in particular, may be three months there is "do not know Han, regardless of Wei and Jin" feeling.

5, to contact investors as early as possible, do not rely too much on investment intermediaries or consultants

In my meal is the steel to sell net of project, as the funds are fully prepared, but also relatively fast to achieve the break-even, then feel the need for funds is not so urgent, so the financing of this piece of the hand is relatively slow, and even then have investors about me two times want to meet to talk about, all to my block back. Of course, the most failed is the arrangements for financing, because I think the financing is more troublesome, so I entrust a friend to do my financing consultant, this colleague is my former company colleagues, people are good, the relationship is very good, but also has the experience of financing, but the biggest problem is that he is just a consultant, Many things are simply too busy to get the best time to finance.

As for financing, I think the right thing to do is:

First, it must be the founder's own thing, can use the channel, but must not be lazy, and the exchange of investors, but also an opportunity to verify the project, even if this is not successful, there will be opportunities for investors to see their growth, perhaps in the right opportunity will have good results.

Second, the contact time should be early, financing will take time, and early financing in place for the whole project is also very beneficial to the promotion, including funds, resources and so on all aspects of things.

6, must have the mentality of the game

The rice is the steel to sell net of this pioneering work, I am feeling more bitter force, did not enjoy much of the fun, think of it afterwards, in doing this thing, a little force too fierce, lost the ordinary heart, a little bit of worry, according to the first two days of a very popular article "into the false, entrepreneurial, such as practice" said I should be in the false. The following two paragraphs are a portrait:

1, "in the false situation and reality, the desire to drop the pressure, fear and excitement, for several years to press their own 14 hours a day of work."

2, "in the false realm of people, will endure several times even a hundredfold suffering." One time to go all out, in exchange for a variety of not smooth, all kinds of failure to achieve expectations ... Various suspicions. 」

In the new carpool project "Fight Friends", I feel gradually found a normal heart, do things often have the feeling of joy, I summed him up as a game mentality.

The mentality of the game is not to say do not seriously, on the contrary, the people who play the game is not all-out, gnashing of teeth, excited to No.

Specifically, the game mentality is:

First, be really fond of doing the thing you are doing.

Second, the full win, also calm accept failure.

Third, do not take entrepreneurship as their own, there is a business to have a life.

"Fight Friends" this venture, from the beginning, I have recovered from a week of badminton and play a football exercise habit, feel their energy and mentality has never been relaxed, feel that they can face any challenge.

7, their own ability must continue to improve

Rice is the entrepreneurial process of steel, oneself too much in the details of things, not sufficient authorization, do not know how to let go, resulting in no more time to recharge, to communicate, to improve, to think.

Entrepreneurship is a process of development, need to experience a lot of Gougou, entrepreneurs have a variety of capabilities, their ability to improve the development of a project is a very important driving force. How to improve it, from my current experience, there are so few.

1, develop the habit of reading every day.

2, more and people exchanges, entrepreneurs, some experts, than you strong people and so on.

3, often reflect on their own and lost.

The above 7 points, is a summary of the past few years of entrepreneurship, write this summary, feeling all over a relaxed, good mood, which is also a few years of their own history to explain it. I also hope that my new carpool project, "Friends" can be in the current carpool air on the rapid take-off, to be a flying pig.

The author of this paper, Daiju, a continuous entrepreneur, one of the earliest selling platform in China, "Rice is sold outside the network" founder, the current operation of social carpool project "Friends", personal micro-letter: Seagullsan.