Lotte and 13,000 physical store play O2O

Absrtact: October 8 News, billion power network learned that Japan's largest electric company Rakuten Lotte in order to carry out their own O2O plan, began to allow their members in the entity shop using Membership card integral. This program is called Rakuten's R-point card service, with Japan's 1

October 8 News, billion power network learned that Japan's largest electric company Rakuten Lotte in order to implement their own O2O plan, began to allow their members in the entity store use membership card. The program, called Rakuten's R-point card service, is linked to 13,300 of Japanese physical retail outlets.

According to the Billion power network, the previous 42,000 online stores have accepted Rakuten's membership points to pay. The newly added merchants include convenience stores, restaurants, beauty salons, gas stations and senior department stores.

In addition to being able to consume Rakuten points in these physical stores, consumers also get new points through r-point car, Edy contactless smart cards and credit cards, Rakuten shopping apps. In addition, Rakuten plans to extend the integration plan to individual businesses, which will launch trading terminals in the spring of 2015.

It is understood that R-point card users in the cooperative entity store each cost 100 yen will get 1 points, each point value of 1 yen.

Billion power network also learned that Rakuten recently to 1 billion U.S. dollars to buy the U.S. 's largest cash-back shopping site Ebates, hoping to reduce Rakuten's reliance on the Japanese market, expand the U.S. and global E-commerce strategy.