Lou: Accurate promotion through data analysis

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All along, I always open statistical tools (51la, CNZZ, Google analytics, etc.), to see today's IP is more or less, PV is how much, as most people do. In addition to look at IP, PV, antecedents, keywords, and so on, as if there is no other to see the Web site data analysis of the article, but did not find an article on how to analyze the data, said the fur. Data analysis is really important, whether in the website operation or website promotion, must carry on the data analysis, below I will pass some examples to say how to do the data analysis and to its accurate promotion.

Accurate website promotion through data analysis

I use the "Shentong Express" this website data to do the explanation, as shown in the following figure, you can see Shentong Express traffic is very large, hundreds of thousands of visits per day, let us look at the red area, the source of the most in turn Taobao, direct input URL, jingdong and so on, then we can conclude that Shentong is and Taobao have cooperation, Among them in the Taobao logistics inquiries, Taobao, Paipai, Jing Dong is a reference to the Shentong of the site data.

(Shen Tong Express website Traffic source)

We do this through reverse thinking, if I register 10 Weibo accounts at the same time, then try to use the text with the link, through a period of data observation, found that if there are 2 micro-blog The most, then the main attack on the 2 Weibo, so as to avoid too many microblogging, do not know if the promotion of good, Other tweets can be synchronized with the data Synchronization tool. Other promotional methods are also a reason, such as forum promotion, question and answer promotion.

If some Digg site, once recommended to the home page, in the route to the second or even the first position, the flow is rushing, then we can point to see the article is recommended, and later in this category of Digg to send similar articles.

User experience through data analysis

Each statistic tool has a visitor information that includes the depth of the visitor's browsing, the operating system, what browsers to use, and how big the screen is.

(Browsers used by visitors to my blog)

Through the above data analysis, access to the blog people still have 70% for IE kernel, IE6 users still occupy 41% of the proportion, so, in the blog template design, I had to IE6 environment, IE7, IE8, Firefox test environment, through data analysis, I can clearly recognize that, Web design exactly how to design, then if I join the anti-IE6 alliance, think what will be the effect? You can't ask 41% of visitors to upgrade their browsers for you?

Like a visitor's screen size, location, access to the user is very useful data, know that the operator of the largest number of visitors, it is clear that the main line of the blog into the telecom or unicom line, or even put the site in the most users of the city.

SEO Optimization through data analysis

Here Lou only say one SEO optimization method, for example, your site a certain article after a good ranking, and bring a lot of traffic, but over time, the rankings slowly fall down, then you can see the flow statistics in the keyword search volume, see those traffic is through this article.

For example, I blog "Windows7 Chinese version of the download address and activation of the Crack method", through data analysis found that the source of the keywords are roughly windows 7 cracked, Windows 7 Chinese version of the download, Windows7 Chinese version of the installation and so on, in order to stabilize this ranking, I will periodically add some extra chains to this article.

What statistical tools do you use for your website?

About the free statistical tools on the Internet to compare the article there are many, I do not say here, in short, remember a word, everyone in use, must be you want to use. For example, I blog put 51la and Google Analytics, two statistical tools, 51LA data statistics is very broad, everything contains, but not accurate, and Google Analytics analysis of data parameters are very strong.

Summary: This document to those who look at n times daily flow statistics but also looked at the webmaster, Gesanchaiwu through the flow statistics for your site for a data analysis, is a very good way to make your promotion and user experience to do more accurate.

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