Lou: How to analyze a competitor's web site

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Out of the mix, there are more or less competitors, is the enemy is also a friend, but also our learning role model. Do the site are aware of the analysis of competitors site is the site to promote and optimize the necessary step. Analyze competitor's experience of success and failure, join: Competitor's keyword rank, import link, click Advertisement, etc., draw the favorable aspect to perfect oneself. And what's not to be overlooked is the potential competitors that are developing very fast.

One: Right click to select "View Source file".

This is to learn to analyze the essential features of the site, the mouse is not the exception of the right key. Right-click to view the source file, focus on the three, title, keywords and description, which is the title part of the most critical, because the search engine mainly refer to here, to see how the title of the opponent site set, you can do so, according to Baidu search engine guide described "Article title-column name-site name" more reasonable.

Second description part, take Lou blog, after the introduction of the new template, fixed the description section, direct call Zblog Summary label, now most of the article Search description is 200 words within the summary section.

Second: The overall analysis of the website.

There are many kinds of site content, the key to see is that kind of Web site, interactive class, business class, content category, according to the different composition to determine the site's optimization program, mainly related to site map and navigation, navigation design is clear, how many columns with the root directory, how many columns with tag, and how many columns is a single page, Those are the key columns, the brain has a general concept can be, here Lou recommended before the article "so that you can judge the quality of a website."

Many Web site content page links point to very accurate, they are manually added to the link or the use of plug-ins? If a particular keyword is added to a specific column, the search engine effect is very limited, almost negligible. Why do people's keywords rank so high? In addition to the outside chain, the precise inner chain is very important. After understanding this reason, my article link all manually adds. In fact, these can be achieved through technical means, in understanding the overall structure of the competitor website, imitation is completely possible.

Third: Analyze the website operation mode.

Why is his website so hot, how did he do it? First of all, to analyze the user base of his website, after understanding the location of the site, search, to see if there are others to his evaluation. Second, and then more over his website, look at the site introduction, contact information, development process, etc., can be roughly positioned his site's operating mode.

Of course, we can also through the "Internet Archives (web.archive.org)" To check the history of the competitor site, the blank zone representatives did not record the site at that time, can not open the user to search the "Site History Museum."

Four: Use Google Trends analysis of the site.

Login to Google Trends:http://www.google.com/trends, can compare 5 sites at the same time, but in many cases because the site traffic is too small, compare not to come out, we can also through Google AdWords keyword tool analysis, Check the competitor's keyword search volume and its related keywords search volume, in search of these keywords to see the ranking of these keywords.

(Analyze keyword search by Google adwords keyword tool)

Five: Query the site's common search techniques.

1: Query included page, in the search box input site:www.xxxx.com, all search engine generic.

2: Query reverse link, Baidu with domain: domains; Google use link: domain name, Yahoo is directly in the sitemap.cn.yahoo.com input URL, yahoo query reverse link more accurate, recommended use.

3: Query a certain period included, Baidu advanced search, Google Sidebar of the time to search all have, learn to use this is very important, you can determine the competition in a certain period where the promotion.

4:google similar web pages, using Related: Your domain name, can be queried with the station similar to the site, this feature mainly to see the opponent's website export links and the quality of the chain.

Of course, these methods tend to the technical level of SEO, for personal website is enough, and do not need to remember too much, will be one or two enough, our goal is: To maintain simplicity, to avoid excessive analysis, should be on the nail!

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