Lou: Looking at network Marketing from the manipulation of carnitine

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Whether you do Ali mother, Google AdWords or Baidu promotion, you can see a bidding advertisement: "Left-carnitine." These four unfamiliar words suddenly appeared in front of the public. Today, I am not talking about how to lose weight of the carnitine, mainly by the left-carnitine this uncommon word to explain: A from scratch product is how to do network marketing? And through this popular products, the webmaster how much can chart.

The birth of L-carnitine diet and the attention of the users

Hunan Satellite TV "encyclopedia all said" a red word-"left-carnitine." As the show hits, the word is known to more and more people. With more and more attention, this slimming slimming products, but also the emergence of countless varieties of products, from the left-carnitine milk tea to the left-carnitine biscuits and so on.

As shown in the following picture, the Chinese people before the Spring Festival, the search for L-carnitine is basically 0, but with the program hit, from late February, the search volume instantaneous reached 30000, peak when the search volume in 58000, this is just Baidu index statistics data.

(The change of the intrinsic Baidu index in the half year of the left carnitine)

L-carnitine users have a high level of concern, naturally someone has to do the network marketing attention, such as in Baidu search "left-carnitine" ranked in the top ten are all promotion, in each advertising alliance can be seen everywhere in the advertisement of carnitine advertising, in the Lou blog Google adsense display three link address, Two of them are left-carnitine.

The operation technique of the network marketing left carnitine

Weight loss can be said to be a very potential market, but because the industry is not standardized, fierce market competition, but this is precisely the characteristics of profiteering industry. Lou on the Internet, wholesale price of raw materials in 15 yuan a pound, finished in a box of about 20-40 RMB, and once to the final merchant hand, a box of left-carnitine weight loss product price between 150-200 yuan. The power of network marketing is also more and more large, the future of various high profit products online competition will become increasingly fierce. So it is not surprising that there is a fiery spectacle as shown above.

The first step: Select Hot Products

When we sell products through the network, the positioning of the product is very critical, you have to understand the size of your product market, the target customers are willing to pay for your products, you sell the product is attractive enough? and the choice of the left carnitine as if the webmaster caught a hot keyword in the Lousson-Boven " Network hot event formation through the "also mentioned how to pre-sentence hot keyword, interested friends can search."

Step two: Web design beautifully

Web Design in the sales-oriented web site is crucial, especially for women's website, we often see beauty, weight loss products such as the production of a very beautiful, people look very comfortable, at least look very formal, this in the sales link to the turnover rate has a great impact.

(Web design is critical in a sales-oriented web site)

Step Three: Service optimization

1:400 phone must have, the purpose is to appear very formal, customers in the 400 phone calls, is based on local call charges, so 400 telephone is very important, although CCTV reported the chaos of the No. 400 code industry, but people still believe more than 400.

2: Support cash on delivery, many customers do not have internet banking, or go to the bank is inconvenient. To provide delivery services, customer service as long as promised to buy, you can send things out, many people are embarrassed not to, and the Post Office brand, a lot of people are very trusting post office.

3: The site must have online customer service, such as LIVE800, 53KF, such as customer service system, the site should be able to ensure timely response to customer service.

Fourth step: Advertising media selection and launch

Like L-carnitine this kind of goods weight in sales, rather than do SEO optimization, to sell products for the purpose, so we see the vast majority of left-carnitine products do search engine bidding, so that sales more direct, the profit is very considerable.

The figure below is one of Guangzhou's green and Skinny trading Company's website data, the company can be said to spend a lot of marketing costs, including please Huangshengyi endorsement, in Baidu, Google, Sogou, and so do search engine promotion, with the content of the site but there are 4-5 different domain names, and weight loss related to the natural ranking of the keywords in the first page , find someone to do the SEO effect is also quite good.

(This figure is purely for data reference, a short 20 days ad brought 150,000 IP)

Step Fifth: Clean up negative news

Now the buyers are smart, once you want to start a product, first use search engine search the product related information, look at other users of the evaluation, so many negative news will appear, in order to be able to let their negative will not appear in any search engine first page, many businesses began to use the form of soft paper, using a lot of blogs, Release product related soft article.

Once there are a lot of negative comments, the customer will definitely not buy. Some people see this means, specially collect the negative news of each commodity, if want to delete negative news, need to give PR fee.

Summary: Combing the industry for earning opportunities

This article is also Lou Learning Network Marketing Some experience, this article has the wrong place to welcome everyone to correct, I put a weight loss class site to do a comprehensive comb, from which we can know, in that link stationmaster can participate in. For example, to design beautiful web pages, provide online customer service system, to help businesses choose advertising media, proxy bidding rankings, SEO optimization to the site, to help the product release soft, collect competitors negative news and so on, seemingly left-carnitine this and stationmaster have nothing to do with the hot products, also become closely related to us.

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