Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall
2011, here Lou wish you a Happy New year, today Lou on the summary of all the Web site before the structure of the impact of SEO, there are many netizens asked the question of repetition, I aggregation here. In the days to come, I will continue to optimize the site to provide the template download, in line with the SEO, while also taking into account the performance of the template, for this site template users to create a high number of Web site template optimization.
One: The impact of the standard of the consortium on SEO.
We see the source file for each page (right-click the source file), and almost every Web site has the following code at the top of it:
<! DOCTYPE HTML PUBLIC "-//W3C//DTD XHTML 1.0 transitional//en" "Http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd ">
<html xmlns= "http://www.w3.org/1999/xhtml" >
The above code is to tell the browser, validation mechanism and search engine spider This site is consistent with the standards of the consortium. The authentication method is http://validator.w3.org/, enter the validated URL, we can see the mismatch error message.
Although many sites do not follow the standards of the consortium, they get a good ranking, as early as a few years ago, many Web sites will not follow this standard, but after verification, can ensure that the Web site style to follow the standard of the consortium will not be different browser changes, so that visitors to the site to see the Web page and design out of the exact same.
Second: The impact of div on SEO.
Div should be one of the Web standard common terminology, in the XHTML web design standards, no longer use table (table) positioning technology, and the use of Div, search engine rankings of the site order is not fixed, SEO idea is to use the concept of search engines to build the site.
This div design site on the impact of SEO is obvious, because of the simple structure, meet the standards, the use of div architecture of the site by the search engine like, but not all div on the site rankings are good, the right page layout, SEO is very beneficial. For the div layout of the XHTML standard, it is generally validated by the consortium after the design is completed.
Third: Static page on the impact of SEO.
Many SEO people in the process of doing optimization, can emphasize the static page, they think it is more conducive to search engine crawl site content. However, at present, such as Google, Baidu and other search engine can be included dynamic pages, the use of dynamic pages of the site is far greater than static pages of the site, such as web2.0 website, 8630.html "> sometimes HTML static is not worth the candle."
In fact, the search engine on static pages and dynamic pages do not have special preferences of the points, dynamic page parameter mechanism is not conducive to the collection, while frequently read and write data words cause disk damage, and so on, and static page brings the problem is the number of generated files, need a lot of space to store files, while the complexity of the page maintenance will be greatly improved. In this, many websites are now popular to do pseudo static processing.
Four: The impact of directory level on SEO
At present, the SEO industry is generally acknowledged that the directory level in the 3 level, sometimes the domain name root directory is not necessarily the only directory, and a number of single pages, such a single page in the search engine weight must be higher than the single page in the directory.
At the same time, set the key words in the directory is very important, the following to "website promotion" This keyword, for example, "website promotion" is the core keyword, then in the design of the site structure when the long tail keyword, such as "website Promotion Program" in the sub-column directory name appears, To the third level of the page is specifically to optimize the three-level keywords.
Five: The impact of directory file name on SEO
directory path and filename is also an important factor in ranking, many people can easily ignore this, according to the principle of ubiquitous keyword, many important optimized pages directly named file name. At present, Google will be "_", "%20" are equal to space, so we make the directory file name as far as possible using milk such as zblog-help.html structure, "-" rather than "_" for segmentation.
As the search engine continues to improve, Google, Baidu can support the Chinese filename, after using UrlEncode string, such ranking is superior to other file naming methods.
Six: Web page size on the impact of SEO
The page size is usually expressed in kilobytes, as early as a few years ago, more than 100KB of Web pages will be included in the incomplete. Perhaps the bandwidth is also small, search engines can not crawl larger pages. Today, bandwidth is wide, the amount of information is also large, portal home most of the 100KB above the home page is normal, but the specific content of the page, it should be the pursuit of streamlining, too large pages will not only reduce the speed of the search rankings to lag behind the smaller pages. Before this Lou has introduced "small tips to the web to lose weight, so that the site speed up" Article interested friends can see.
Original article please indicate reproduced from Lou Blog, this article address: http://www.lusongsong.com/reed/272.html
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