Lou: Web page speed may not affect search rankings

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Site loading speed by a number of factors, geographical, bandwidth and speed and other factors will affect the speed of the site load. So, if the site's user experience is judged to be overly arbitrary by "website Speed", Google Matt Cutts says it will improve on the issue. Perhaps in the future, the impact of Web site speed will gradually decline.

If two different websites, so the parameters and optimization are the same, the page is slow to open the ranking will be poor, but recently Matt Cutts in a Webmaster Help video "page loading speed is the impact of the search rankings," discussed the topic, gave an exciting answer.

Matt Cutts said:

"We've said before that we don't use web loading speeds to determine our rankings." If your site is really slow to load, all things are equal. Because the site is placed all over the world, and there are different bandwidth and speed around the world, if you browse this one near your home site, the speed is certainly fast, and the site on the other side of the earth will be very slow.

So Google will not across, we will continue to improve methods to determine the speed of a website, and then try to find out whether the page is meaningful. ”

At present, the opening speed of the website is the most important factor that affects the user experience, and the user experience quality affects the search rankings, but it is a trend to see that the impact of the Web site speed will be less and less from Matt Cutts.

Article Source: Lou Blog