Lou: What kind of internet advertising attracts people

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The network advertisement is different from the traditional media advertisement, the traditional advertisement is the advertisement main release what user can only see what advertisement content, but the network advertisement is different, if you do not like this advertisement may completely use the browser, the system optimization software to block these advertisements. Network advertising is characterized by the number of audiences can be accurate statistics, advertising can be timely changes in the advertising content, strong interactivity and sensory, network advertising and so on low cost characteristics.

One, the point network advertisement generally has two kinds of people.

The first kind, accidentally wrong point. Believe that most users do not like to see ads, but due to the interaction of the network, there will still be a large number of people will be online ads as content to click. One of the Web site to induce users to click Ads accounted for a large proportion.

The second is really want to see the advertising content. This type of person is generally interested in the web's advertising content, or in line with his needs, he will click online ads. And such people are also valuable potential customers.

Seize these two types of advertising crowd, seriously to study how to put ads, so that these two types of people click on ads, I believe that the price of online advertising will be higher.

Second, what kind of network advertising to attract people?

1, to be concerned with the user's content, behavior consistent.

This is the most basic to do online advertising requirements, in fact, many product advertising has done this, such as Baidu's keyword ads, Google AdSense Semantic analysis can be based on user behavior analysis to achieve the relevance of advertising. But Lou found a lot of sites, especially the technical category of the site appeared Ali Mother Alliance weight loss ads. If you are doing Google AdSense Advertising Alliance, please carefully set the GG AD to meet the content of their own site requirements.

2, the power of network advertising comes from the constant repetition.

If you are like Lou, you will see a very creative ad in the Internet ads, you are very surprised, but when you turn off the computer, then recall that the advertisement will show a confused look? Turn off the computer, maybe you only remember Sina, NetEase. For example this year spring festival appeared "Heng 12 zodiac Advertisement", every day is destroying the general audience's visual auditory nerve. This "most vulgar advertisement" even though you don't like it, you still remember him. If you are doing a direct advertising campaign, if you want to create value for advertisers, please keep increasing the exposure rate of his ads. But not full screen of the same type of advertising, but at different times in different places of the same kind of online advertising.

3: The user reads the text advertisement most attentively.

One sees the website picture, the habit user will think this is the advertisement, perhaps the eyeball only will stay two seconds. But if you put a text ad, it doesn't distract the reader, but it blends into the rest of the page. Lou that doing text ads is also a good choice.

As for the new media of Internet advertising, it is not long before it enters the state, so many advantages of space and media have not been fully played. So doing online advertising a lot of detail part of the need for more exploration. Finally, I wish you all to put online advertising can have more revenue, but also welcome friends to put forward the different views of online advertising.

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