Louis Vuitton ranks top of BrandZ global luxury brand value list

Beijing time May 9 Morning news, according to foreign reports, market research institutions Millward Brown Optimor today announced the 2011 BrandZ Global luxury brand value rankings, the French Louis Vuitton (Louis Vuitton) in the sixth consecutive year topped the list.　　The second to fourth places were the love Hermès (Hermes), Gucci and Chanel (Chanel).　　Louis Vuitton's brand value is as high as $24.3 billion, up 23% from 2010, equivalent to the combined brand value of Hermès, Gucci and Chanel. Louis Vuitton's brand value is equivalent to the Louis Vuitton group's current market value of nearly 28%. Millward Brown Optimor, director of the study, Cristiana Pearson, said the LVMH brand benefited from the strong demand for its social status symbols in developing markets such as Brazil, Russia, India and China,　　Also benefited from the European and American markets for its uniqueness of the pursuit. Hermes's brand value grew 41% per cent year-on-year, to $11.9 billion trillion, becoming the biggest brand in the luxury industry. The value of the Gucci brand, headquartered in Florence, Italy, fell 2% to $7.45 billion, largely influenced by the financial position of the parent company PPR Group.　　Chanel's brand value rose 23% per cent year-on-year to $6.82 billion trillion. Louis Vuitton is ranked 26th in the top 100 BrandZ global brand value list. The Apple brand topped the top 100 of global brands, and its value grew 84% per cent to $153 billion trillion.