Love Amoy and Micro Amoy to be together

Source: Internet
Author: User
Keywords Micro Amoy Love Amoy mergers sellers
Tags accounts alibaba cat client code group information it is

September 29, Alibaba CEO Lu in Ali Mobile end products from the group said: "Love Amoy and Micro Amoy to be together." ”

The micro-Amoy aspect was officially announced yesterday noon, will start on October 10, unilaterally terminates the invitation code to release. The move is said to be related to micro-Amoy and Amoy mergers.

For the micro-Amoy termination of the invitation code and the message will be merged with Love Amoy, Taobao said, belong to the normal planning of micro-Amoy adjustment. It is understood that the invitation code will be officially stopped from October 10 24 o'clock, before the release of the invitation code but not activated will be synchronized failure. At the same time, Micro Amoy will be ready to prepare the last 150 limited micro-Amoy, in the form of micro-Amoy official micro-blog activities issued tomorrow.

It is understood that love Amoy in July at the end of the line, the entrance immediately appeared in the right Taobao, Taobao after the revision, love Amoy occupy the home page Taobao main location. As long as the merchant's love Amoy account is the buyer concerned, the seller can appear in the relevant buyers Taobao home. Taobao is responsible for the Language Yan, Taobao is very determined this year to get the buyer to reach the seller's information channel, so that all sellers can play their own initiative. Taobao will provide all the venues for sellers to establish links with the target population.

As Taobao's other mobile social products micro Amoy, it is considered Tencent "micro-letter" competitors appear in the mobile phone Taobao client. Micro Amoy positioning for the public platform Taobao, the entrance to the mobile phone Taobao. Insiders believe that the micro-Amoy and love Amoy merger will break the PC end and mobile end of the boundary between the introduction of information from buyers, to enhance user stickiness. As early as April this year began to enter the beta phase, and has launched 3 times the invitation code issued, although the invitation code issued several times, but, until now, Micro Amoy in the "one yard difficult" state, many sellers to obtain the micro-Amoy invitation code pains.

According to the relevant data shows that during the trial operation, micro-Amoy cumulative number of brand accounts, media accounts, up to 3,000 accounts, the daily average of UV up to 60 million, has been the birth of the monthly turnover of millions of talent, but also emerged only 900 fans on the deal 50,000 sellers.

Taobao in the mobile end and SNS layout is not hard, but from the overall use of experience, is not good, or even, in many sellers ' hearts, is still a state of chaos like frequent. Many sellers complain about the clutter of Taobao products, love Amoy, Micro Amoy, thousand cows, Amoy companion and many other interactive platforms and applications, so many sellers big call pit Dad, basically no time and energy to care for one by one, so can only choose part of the platform to operate slowly.

For many sellers, the use of Taobao series of application process is such, open love Amoy, the corresponding mobile phone client is-Amoy companion, installed Amoy Companion, open Baby Details page, and prompted installation: official mobile phone shopping software-Mobile Taobao! This tedious process makes the user think that as a retail electric business platform, to promote buyers and sellers of the transaction between the most important thing, but now Taobao's various applications so that users spend more time in the process of browsing, making the experience of the transaction worse, which deviates from the essence of online shopping.

Some netizens so appraise Taobao mobile app Chaos: "Cat and Taobao is now two companies." Love Amoy is mainly for Taobao market sellers, Micro Amoy is mainly for the day cat business. In the days of the cat found Taobao market sellers of goods, in Taobao Day cat merchant Commodity is a priority display, the overall feeling is that the cat is the Prince, Taobao is the elder brother, the elder brother is a foil and auxiliary prince. Now all kinds of resources play coax market buyers bounce, is because now Taobao can not completely cut off the market sellers, because the current majority of buyers through Taobao search slowly accept the choice of the cat, and most people are directly into the cat and not through Taobao, mobile phone client only one. The current mobile phone client is similar to overlap the root cause is that the cat and Taobao is not a family, the day cat said: ' You do your, I do mine, yours or mine. ’”

So, whether the fact is so, I think, this problem only Ali group within the people can answer, because only they are most clear Taobao and the subtle relationship between the cat. For some time, Taobao's performance on mobile apps really makes people feel like a mess, contacts, Wansing, micro-Amoy and so on, seemingly functional coverage is very wide, but it seems, but no one to do enough user stickiness, users just feel can use, but which one, are not necessarily need to use. The Amoy and micro-Amoy merger, revealed that it is this information, Ali Group has been aware of the problem of its mobile end strategy, and began to have some overlap function application integration, this may be Ali in the future on the mobile Internet to create a new platform of the first step. Notice that its most difficult opponent on the mobile side of the micro-letter has shown the prototype of the mobile platform, so Ali must be in the mobile platform to build, and then catch a step ah.

Now it seems that this step, at least, is taken away.

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