According to the news that the female dating service started the website SNS, love apartment began with "cosmopolitan", "VOGUE", "ORANGE" and other women's magazines, to further expand its female users in the market.
Love Apartment website, has made use of the Internet to make TV series "Love Apartment", through the Cross-border marketing model to make the site brand spread more widely. According to the marketing department of the Love apartment, the TV series "Love Apartment 2" has been finished to enter the system, will be in the summer stall.
This time, the Love Apartment website also extends the Cross-border movement to the traditional magazine domain. It is understood that for this love apartment and fashion magazine Vogue Cooperation, the two sides jointly selected four female students representing the "Sex city" in the four girls type, Vogue to the four people do modelling transformation, and published after the reconstructed photos. Vogue by this spread magazine brand, and Love Apartment website purpose is to strengthen netizen interaction, further expand the domestic female market.
At present, the domestic female network user nearly 117 million, because the female netizen relies on the internet, the stickiness, the loyalty degree is high, moreover consumes the power exuberant, becomes the love apartment brand marketing main goal. Through continuous cross-border cooperation to expand the female user market, the love apartment is a smooth.
Love apartment officials say that in addition to Vouge, the website also works with women's magazines such as "Cosmopolitan" and "ORANGE" to carry out online activities, and will strengthen the Cross-border marketing model in the future.
Love Apartment, Taiwan is the only one with white-collar women and college girls as the main axis of the dating community website, its users have reached nearly 24 million.
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