Love card car touch screen version 2.0

In the era of intelligent terminals, people are no longer limited to using the PC to log in to the Internet. The way to  information is increasingly dependent on mobile devices. Now "war-torn" car market, App war is staged in full swing. Mercedes-Benz Mercedes-Benz service steward introduced, and Google to launch Google-based navigation app, trying to affect the car from all aspects of the car life. Similarly, BMW recently introduced a new handset application to control the charging process of its i3 and i8 electric vehicles, which intelligently adjust the charging process to reduce the charging time.

Major auto manufacturers in the "big trick frequently" at the same time, more closely related with the automotive users of the Internet car media, also have the business focus on the mobile terminal. Car home, easy car network has launched a number of iOS-based applications and Android, while with the industry's first camp in love with the car, not only released three App to meet the user on the car information, buy a car with Car demand, but also the first in the Tablet (Pad) Web site began to force.

Explore the experience of "multi-screen one"

Love card car recently introduced a mobile terminal product "Love card car touch screen version 2.0", using a new responsive design, making a site compatible with multiple terminals. In this way, users in any terminal, whether cell phone or tablet, regardless of horizontal or vertical screen, through the browser to open the love card car mobile terminal URL xcar.com.cn, can be a perfect fit.

Figure 1 love card car touch screen version 2.0

The launch of Lovecard Auto Touch Edition 2.0 makes Lovecard AutoNavi the first and only website in the world to realize full-site and full-terminal responsive layout in all car vertical websites. At present, only a few domestic websites, such as Taobao and Youku, have realized this layout and only applied to the homepage.

Why love card refers to the tablet market?

Although the number of tablet PCs is still less than that of notebook PCs, in recent years, the trend of tablet PCs becoming an office and home entertainment center has intensified with shipments exceeding PC and notebook computers. Aika car is to see such a growth trend, the introduction of the Tablet PC adapter products, pioneers step beach tablet terminal.

According to the latest data provided by market research firm IDC, the global tablet shipments in 2013 were 217.1 million units, up 50.6% over the previous year. In China, tablet shipments also maintained high growth rates of over 10% monthly. The face of the trend of the Internet mobility, the booming demand for flat-panel market and the high growth rate of users, the content giant and hardware vendors will look at this market unanimously, which makes the flat-panel market is destined to become a military strategist place.

Figure 2 1995-2013 terminal shipments

Product design needs to comply with user habits

Some people may wonder: In today's popular App, Aika launched such a browser-based products, is "Guards?" In fact, love card through a large number of user research and data analysis, found that Tablet PC User habits are actually closer to the PC user's habits. China Internet Network Information Center (CNNIC) released "Tablet PC user habits survey" shows that the most popular use of tablet PCs is still web browsing, up 73.1%.

Figure 3 users use the main purpose of the tablet

Tablet PC users demand for web browsing is still extremely strong, and love card touch-screen version 2.0 is based on the user's habits, in the page layout, navigation and other macroeconomic elements on the well-designed, full content and love Real-time synchronization of the PC-side content of the car network card and image size adaptation reduce the page loading time and maximize the user's browsing experience. This site experience that is consistent across screens and has a well-defined interface is precisely the best interpretation of a "user-friendly" concept.

Content is still the mobile layout Dinghai Shenzhen

The product is just the first step of love card beachhead mobile terminal, the user's core needs are still high-quality content, with the content of support, mobile layout can really be established.

It is precisely because of this, love car recently appointed senior media veteran Wang Kun editor for editorial department. The wealthy "geek" senior automaker became the first Chinese judge to be named World Car of the Year in 2009, Year) selected as one of only two judges from mainland China, the control of mainland China 1/2 of the discourse.

Figure 4 Aka Car Appoints Senior Automotive Media Person Wang Kun as Editorial Editor

For the content operation in the era of mobile Internet, Wang Kun has his own unique view: "It is impracticable to use the traditional thinking to do the content of the mobile Internet, and the content operation also needs to keep up with the development trend of the mobile Internet." Mobile, Graphical, Social Localization is the core of this year's strategy of love cards, love card car touch screen version 2.0 is very suitable for mobile graphics rendering, can greatly enhance the user's browsing experience.

Love card car touch screen version 2.0 on the line, coupled with the already launched love card car, love to buy a car, love car App, love card has basically formed a mobile ecological matrix, the mobile ecosystem has begun to take shape .