Love card car won gold reward car vertical media only gold

Golden Reward Creative Award-gold October 23, 2014 The seventh session of the Golden Prize Creative award ceremony at the Shanghai Centre Theater opened the curtain. China Auto Social network interactive media love card car by virtue of "smart times2013 Love card ' full tank big guess '" creative marketing case, from the 2,596 entries to stand out from the project, the gold to reward the vertical category of the media only Gold award. As the world's first business Creative award, "Golden Rewards" is designed to reward the most intelligent advertisers, is used to reward the communications marketing in the field of companies with the smallest market budget, the most effective return of professional marketing awards. The Love card car won the gold medal marketing case "smart times2013 Love card ' full tank big guess '", through the integration of the use of line online to promote a variety of promotional methods, creating a vehicle vertical media across the channel to spread the precedent of the target crowd to achieve a full media platform coverage, in obtaining ads and users highly recognized at the same time, Also successfully won the gold to reward the judges of all ages. It is reported that the smart Times is a smart annual transmission of brand culture throughout the world, and consumers in-depth communication of the classic online parade, has been 12 years of history. 2013, the Smart Times first landed in China, hope that through the Cayou of Love card car to the national wide appeal, can converge with the brand high target crowd, so that "have fun in the smart times" concept into the hearts of Chinese consumers. As the first social network interactive media of Chinese automobile, the natural socialization attribute and the user gene make the love card car have the huge active user group. By targeting the interest points of the target population as the core, love card car uses its own platform and Smart Forum as the main position, the smart compact shape and can are interesting association, thus triggering a series of user interaction topics, including a can can gasoline drive smart? Can a few cans of petrol drive smart from Beijing to Nanjing? In a two-month period of high density of continuous sound, the "smart= small stature large energy" of the interesting Association of Chinese consumers, to stimulate the enthusiasm of users to participate in the same time, but also synchronized to promote the user's spontaneous O2O word-of-mouth spread. It is worth mentioning that the love card not only fully integrate their own platform to disseminate resources, but also create a cross channel dissemination of the first, through the Smart forum activities of participants in the user behavior of large data analysis, targeted selection of high correlation media, the potential target population for two times coverage, And in the climax part of the activity through social media to carry out again interactive communication.　　On line to attract a large number of people based on the love card community with the offline activities, the full broadcast of the smart from Beijing to Nanjing's entire process, so that users deeply involved in the success of promoting the brand spread effect. Xiaochen, vice president of Love Card automotive vice President Xiaochen said: "With ' big pot guess ' this creative marketing case, Love card car has been unanimously recognized by the industry, and finally picked the award, fillingIt embodies the marketing originality and cross-platform integration of Love card car and the ability of media resource planning. On the other hand, love card car has been established, has gone through 12 years, 12 's insistence, as can let the user ' live-in ' car platform, the convergence of a large number of users of social properties has been the most distinctive love card car label. In the future, Love card car will continue to adhere to the user-centered operating philosophy, deep digging user needs, and constantly innovate and improve, for users and partners to create more such exchanges of opportunities, play as the industry leader should have the media platform value and benchmarking role. ”