"Love Dongdong" network officially on line, to push women's style to create a special platform

Like the fashion of the girl Deshi, gave up their own in Japan, a foreign trade company tens of thousands of yuan one months of income, back to China to join a staff average salary of thousands of yuan of entrepreneurial companies. But she felt she had found the best job to play.

This company is a website, website owner and founder Markine graduated from Nankai University School of Economics, early access to the Sina Wireless Division work, and later participated in the founder of the social network "occupy Network" and "Lok Amoy Network", 2010, leaving business, registered to set up a "pan-Sea and create", and launched the "Love Dongdong" network.

July 1, after the revision of the "Love Dongdong" network officially online. The website has the senior fashion editor to plan the feminine trend content, but also has the high quality fashionable commodity storehouse, and has the interesting athletics activity.

"We believe that women not only have the demand for commodities, but also to understand the needs of fashion information, fashion figures, women's emotions and women's careers." "Love East Net founder Markine said, the website recommends to the user will be conforms to the fashion trend the commodity." At the same time, the site also played a role in the fashion media, to provide users with all the value of fashion-related information.

To this end, Markine every day to buy a large number of fashion magazines to employees to see, employees work every day in addition to browsing a large number of fashion information, spent a lot of time to go shopping Taobao search products, watching TV to find hot spots, learn make-up beauty technology.

"Our editors, first of all, have a sense of fashion, we don't put our content on our editorial awareness, we let editors read a lot of traditional women, entertainment magazines, TV entertainment programs and women makeup programs, and then do deep processing." Markine said he asked employees to have a lot of time every day to enrich themselves and grasp the trend of fashion trends.

Before the revision of Love Dongdong website, is a set up in the women's shopping platform on the display class site, betting on Taobao application in the heart of a "free Rob Dongdong" Fun application. As of the beginning of this year, the "Free grab Dongdong" Application by virtue of a deep knowledge of female shopping psychology established benign interaction, has accumulated millions of of users.

But at the beginning of this year, Taobao announced that it will close the Application Center, which allows the "free grab Dongdong" application before the results and efforts burnt. Markine decided to temporarily give up the development of PC-side applications and will love East network into a female media properties of the electric business shopping platform.

The website has added an "exclusive planning" channel, which is similar to the "Queen" to serve the shoemaker and other graphic topics. If the user is interested in the fashionable shoes of the topic, click to enter the related shop to buy.

The website "style" channel, then is the website edition plan some topic content. For example, in a project called the Creative office, many stylish office items are recommended. The "Street shoot" channel on the site is a carefully selected number of young women who are dressed up in fashion by editors. and "shopping", "Meng" and "discount" and other channels, mainly provide a full fashion sense of the selected goods.

The website also retains the "Rob Dongdong" and "Lucky buy" function which the user likes deeply. Users through the registration and other ways to get Love East site points, this integral is called "cat food", the word derived from the website of the kitten image logo. Users can participate in a gambling "grab Dongdong" game. In this game, the user spends a grain of cat, can participate in a wave number. If the user shakes out the highest score, you can get this free to participate in the "Rob Dongdong" activities of fashionable goods.

In addition, Love Dongdong website mobile phone client will be on line as early as September this year. "Our slogan is to accompany you to go shopping, when the app launched, users will be more fashionable to go shopping." "Markine said.

Makin male through revealed, love East after the revision found that the original female users are mainly to play the game of Dongdong. But these days, these users are slowly turning their attention to the premium items on the site's new shopping channels and style channels. It takes a long time for many female users to finish the game, go to the style channel to see the recommended matching costumes, and the selected items on the shopping channel.

"We thought users who liked free goods might not have much interest in fashion information," he said. But now it seems not so, they are willing to stay here, to see these content, not just play the game, women are born to beautiful things without any resistance. "Markine said.

Markine revealed that after the revision of the Love East, online less than half a month, more and more before the Taobao Application Center accumulated user Initiative through a variety of channels to return to love East. Some users in the use of Rob Dongdong when the application, added to the site of the customer's Wang Wang, later found that the application did not, the initiative through want want to ask what is going on, to understand clearly, after the natural become a new site users.