Love Money to plan the Internet financial Online finance Ecology Circle

According to data released by China Internet Network Information Center (CNNIC), as of June 2014, China's mobile phone users up to 527 million, the first time beyond the size of traditional PC users. Take the mobile internet Dongfeng, as the Internet financial representative of the Peer-to-peer network loans, but also at the mobile end to obtain new development tipping point. To the domestic full transparent Internet financial platform--Echangin (www.iqianjin.com), for example, after the cumulative amount of investment "broken billion", its online only 5 months of love money into the app production also announced that the total number of clients accounted for more than 80% of the platform, become the main platform user investment channels. Love money into the published data show that as of December 12, for nearly 4 weeks, the average number of people who invested in the app on love money per week was over 2400, representing more than 80% of the total number of clients on the platform (PC mobile) Since the July mid-April, in less than 5 months time, love money into the platform accumulated more than half of the investment amount from love money into the app products. Love money into the founding partner Yangfan said the future trend of Peer-to-peer finance is toward the direction of intelligent and mobile development, how to improve the use of various functions, to create a new mobile internet financial ecology, to deepen the realization of small micro-financial users of the mobile end of the service full coverage, is love money into the app has been joined practice of the route goal. He introduced that love money into the heavy innovation on the route includes the ability to embed gesture ciphers, add payment details to enhance transparency, and add new features and information sharing features. "With these innovations, not only make love money into the platform users in the PC and mobile end can be free to recharge investment, the bank card and financial accounts between the online seamless and safe flow of funds; At the same time, in the user's pocket to operate the change, the whole treasure investment, but also through the sharing function will be the message ' Bask in the micro-credit and micro-blog, in disguise to achieve social functions, so as to build a love money into the Internet financial platform based on the online banking ecosystem. "In fact, China Mobile Internet is standing in the development inflection point, in this short span of time, unceasingly permeates all aspects of social life, its market potential development volume shows the attraction." According to the survey data, 2013 China Mobile internet market size reached 105.98 billion yuan, a year-on-year growth of 81.2%, is expected to 2017, the market will grow by about 4.5 times times, close to 600 billion. The Third party Research Institute reviews, the current Internet development has entered the mobile end of the deep waters, and promote peer-to-peer industry mobility of the fundamental impetus from the end market demand. On the one hand, mobility means that the Peer-to-peer platform of the market interface is larger, the service closer to the target end users, so that financial management is more within reach; On the other hand, Peer-to-peer financial management is gradually rational, peer-to-peer platform can not only use high yield to attract eyeballs, can further improve the comprehensive strength of the platform Walking in the mobile internet and other major trends in the forefront of the future Peer-to-peer platform will be the focus of competition.