Love Ophthalmology: The light and grey of the gem

The 28 listed companies, as well as the entrepreneurs behind them, just finished a grand rite of adulthood.　　If there is no gem, this is some long beard may not be able to become a listed company, this will also be a group of bitter in the night groping the entrepreneur. The so-called gem, which has been in preparation since 2000, has been under the age of ten years. Finally selected the first listed 28 companies, among them, have been set up more than 10 years of "old start-up companies", but also set up three or four years of "Mao head Company." In terms of the industry and business model, there are companies like the one in love's eye that are so full of surgery science fiction as the American drama "Grey Intern"; There are no technologies like Jiffeng farm machinery, mainly renting a store to sell agricultural machinery; and like Lith,　　By outsourcing large companies and government agencies file management and audio and video management services out of the sky, to be the only local enterprise with top-ranking global document management outsourcing companies; more like Huayi brothers, from bosses to employees are full of camera sense, the company's shareholders are all hot stars of the entertainment companies. Compared with their previous notions of wealth and money, and the pace of evolution, the IPO really makes them the most stubborn monkeys in Wonderland, "One Day in heaven, a year in the world."　　This battle, even already see the big scene and star of Huayi Brothers chairman Zhongjun said, the stock price rose unexpectedly, in the face of this rapid wealth, he "head a bit dizzy", to sober up. In addition to the dizziness caused by wealth, there is also the pressure of capital. Before and after the listing, we contacted all the gem company executives, without exception, all said that the listing is busier than before the listing, after the listing than before the market pressure.　　Before listing their days are weeks planned, mainly their own; after the listing of their time is arranged in hours, mainly belong to the secretary. The 28 listed companies, as well as the entrepreneurs behind them, just finished a grand rite of adulthood.　　Since then, although the worry and beard like still have to grow out of the same, but after all, we have won the power of the game in the capital market, like the young man after the adult, do not have to hide their own lotus, also gained the right to pick up, drink, smoke and build a family house. Think about how important this rite is for a girl and a young man who is so full of acne hormones.　　Although, after this rite of manhood, whether to pick up, alcohol will be better, whether smoking will cause pneumonia, and ultimately can build a house to marry, still in uncertain. "Do you feel that I speak a little like the chairman of a public company?" "At the end of the interview, Chen Bong looked at me earnestly, as the Tang Dynasty wrote:" Makeup whispered to ask her husband, thrush depth in the absence.　　One hours ago, he had just attended the forum as chairman of the AI Ophthalmic Hospital Group Co., Ltd., with the same guests as the other part of the company's chairman who had just been listed with his firm. Chen doesn't have much.Time to celebrate the listing. October 30 's stock day, his schedule is like this--morning to participate in the GEM listing ceremony, and then listen to the exchange of listed companies to open the integrity of the first talk, afternoon to participate in a gem forum, the evening to negotiate business cooperation matters. In the clearance of these things, Chen summoned the same general manager, Dong-mi and other senior executives to open a short meeting. In addition, take time to listen to a friend's congratulations phone, receive the media line interview.　　The next day was Saturday, he didn't have a rest, he couldn't go home and started a new business trip. If the love of eye landing gem as a big test of the rite of passage, love is to face the business model, public interest and negative news of the three mark. No one can break through, but this carp may not jump "longmen". [Page] Negative news test "We have a lot of negative publicity!" "With a strong accent in Hunan, Chen Bong did not evade the question. He sees communication with the media as the chairman of a listed company must make up his homework, and is very proud to ask us, "You do not want to know, why the eye can go public?"　　"In the 10 days before the listing of AI Seoul, a" love eye, the problem more "as the topic of the report, followed by a number of media reprint and follow-up. In the silent period of Chen very wronged, he did not know who jumped out in the end is who. "Those reports, the topic is scary, some words are not astonishing to die endlessly." "One of the problems is that the suspected AI ER uses disposable blades repeatedly."　　According to the prospectus disclosed in the love of ophthalmology to purchase some type of blade (and accessories) and the number of patients in the eye, the blade unit price of 500 yuan, which concluded that the one-time blade of love is repeated use nearly 5 times. "This is not understanding the truth," Chen refuted, "I am a bulk purchase, how can the purchase price be retail prices (more than 500 yuan)?" I bought 3 pieces of the price is what it said a piece of prices. Second, we have three kinds of knives, and he means just one. We also have an eye laser technology that doesn't require blades. "Will negative news come out and affect the IPO?" The regulators reacted quickly, almost immediately to the sponsors and lawyers to check the matter.　　The results of the verification are no problem. Chen Bong not worried about the city. The SFC has sharp eyes. Chen worries about the company's image in the minds of investors. "People and investors sometimes don't know the truth, they scold ai er." "In Chen's opinion, the most ridiculous thing is that some people say that the ophthalmic eye is suspected of removing legal obstacles." "Before the listing, the removal of legal obstacles to eliminate, clean and then to report information."　　Since 2007, Chen has paid the standard operating cost for listing. Removing legal obstacles is one of the aims of the listed companies to employ law firms. Li Yaquan, a partner in Guangdong's China business law firm, said China's enterprises were not very regulated since they were founded. Before listing, most of them need to eliminate legal flaws. [Page] Business answer ai er like a soil dregs, started in Changsha. Founder Chen Bong and Lili speak quite a river of rivers and lakes breath. Two peoplewere born in 1965. Chen Bili one months. The two men treated their brothers in private. "We worked very well together. So many years or brothers, the noisy noisy, the scold scold, but has been supporting each other.　　"Chen Bong said. Two people trust each other to what extent? In 2007, before the launch of AI Seoul, the chairman of the post has been the second largest shareholder Lili. The two are divided by Chen Bong charge strategic direction, Lili better at detail, and responsible for communication with government departments. "To be listed, I am the first major shareholder must be chairman." To change. "Chen Bong said.　　Now, Lili as general manager. Lili said that this line of patients, high profit (gross profit is mostly above 50%).　　On the other hand, Lili also thinks that the eye hospital is "shun its natural". As early as 1997, Chen Bong began the gold rush for ophthalmic medical devices. 2001, the State issued policies to encourage social capital to enter the medical hospital industry. Gall Lee realizes that "a huge market is opening up". January 2003, they set up Changsha AI ER Ophthalmic Hospital Co., Ltd., which is the predecessor of the listed company AI er ophthalmology. "The hospital is very small, more than 1000 square meters, 4-5 doctors."　　Chen Bong recalls. "When we first started our business, the state-owned hospital was a Big Mac and your private hospital was tiny." In this kind of environment, you go step by step, do not use unconventional means not. "Chen Bong said. One of the unconventional means is technology. Most of the competitors at Ai ER Hospital are the ophthalmology of state-owned teaching hospitals, most of whom are very powerful.　　Ai set a more specialized division than the opponents. The state-owned hospital never had a chain hospital. The model that the ophthalmic eye explores is "three level chain".　　Shanghai, Guangzhou, such a large city as the first level, the provincial capital of the two-level city, the regional market is three. "Generally, more than 80% of the patients are below the prefecture-level cities, these places are precisely lack of quality medical resources, you put a high standard of hospital in the local, the patient is local." "On the other hand, all the resources to achieve sharing, unified procurement, unified equipment materials." The upper level hospital provides technical support for the next level hospital.　　Patients at the next level of the hospital can not see well, may be transferred to the upper level hospital. In addition, AI ER has creatively adopted the service chain model of "business Dean + Group Management". "Group headquarters for front-line management personnel services, front-line management staff to health care personnel services, medical staff to patients." "This service chain can ensure that" doctors concentrate on doing business, optimistic about the disease, managers concentrate on good management.　　"After fumbling out the replicable business model, Fortune (2005 Shenzhen Morning Finance letter to invest 19.2 million yuan) and IFC (World Bank Group International Finance Corporation, 2006 to love to provide a low-interest long-term loan of 64 million yuan) under the thrust of the support, the rapid expansion of love Seoul. Up to now, AI Seoul has set up 19 hospital chains in 12 provinces nationwide. According to the 2008 Ophthalmic outpatient volume and operation volume calculation, the eye of Ai ER ranked the industry first. In the last three years, the annual compound growth rate of the operating income of the ophthalmology eye is more than 50%, and the annual compound growth rate of operating profit is moreis more than 100%. In 2008, the business income of AI Seoul reached 440 million yuan.　　[Page]　　"Policy" answer Chen Bong is what kind of a boss? Zhong, chief financial officer and chief executive of the Department of Ophthalmology, replied: Wisdom. "He can be consistent with the national medical policy, the management of patients satisfied with the continuous development of enterprises, all aspects of the interests of all good, this is a kind of wisdom." "From the start of healthcare reform, health care has become a contentious industry," said Zhang Ligang, a peer. Between public welfare and medical profit behavior. "In the experimental trial, Chen Bong gradually came up with a way to find a balance." At the beginning, when the local registration of AI ER Hospital, many departments do not support. "How to build a private hospital?"　　"This is the usual first reaction of officials. Ai er Ophthalmology in the public welfare to do enough articles. "We go to the community to screen (eye disease patients), and then pull over." Some people do not have money, we will reduce costs and even free treatment. Our screening car, pull back often not cash, but cabbage, is eggs. It's true. He has no money, but thanks to us, please accept it.　　"Chen Bong said. Lili told us two stories about "moving Chinese characters". One is Zhanhui FAI. On one occasion, Ai er to Hunan Huaihua College screening, met with a very bad eyesight of Hong, free for Hong did surgery. Later, Hong to love to do a review, the propaganda department to interview.　　Lili just know that Hong is the top ten moving Chinese characters. The other is Huang. In an effort to persuade the donor (Ai ER in Changsha to have an eye bank), Huang's family members donated the cornea to the Love Eye library after the death of Huang.　　At present, the yellow cornea has helped two patients to see the light again.　　In Lili's view, Chen Bong Another wisdom decision, is resolutely decided to switch from the SME board to the gem, which also stems from its understanding of national policy. 2007, the love of ophthalmology began to share reform. After the reform is completed, the long queues in the SME IPO declaration queue. When the gem opened in July 2009, Chen Bong realised it was an opportunity to seize. Chen Bong Exceptionally happy, "we are lucky, so soon on the market." ”