Love to buy Tea: when the Internet and the traditional tea industry combination

When more and more netizens are accustomed to online shopping at the same time, many originally only in the physical store to buy products, online sales are increasingly hot up. Tea culture, the tea ceremony knowledge has been a part of Chinese traditional culture, tea is also an integral part of ordinary people's lives. With the rise of the Internet and the impact of the sale of tea and tea sets of the entity shop combined with the internet sales are more and more.





but the tea industry and other industries in the online shopping there is a big difference, especially with "clothing, digital, electrical appliances, jewelry" and other standardized products have certain limitations. First to buy tea customers are usually accustomed to drink a certain brand or the origin of tea, followed by the production of various manufacturers may be more or less the taste of a certain gap. The tea produced in different seasons or different processes may vary greatly. So at present most customers prefer to go to the tea shop in person to taste before deciding whether to buy.





chasing its reasons, customers in the shop to buy "Tieguanyin, Puer tea" and other products, on the site to judge the quality of tea has become a major problem. Take Tieguanyin, although the origin in Fujian Anxi, but in Anxi different tea planting base, manufacturers, farmers have a lot. Every spring or autumn tea acquisition season, the major dealers will go directly to Anxi acquisition of tea. To the end of the consumer hand tieguanyin, can only be based on the quality of the distributor selection to set prices. Therefore, a supplier and supplier B 100 Yuan Tieguanyin contrast, the taste is certainly different. Pu ' er tea is also faced with the same problem, Puer and soup color is pure, the production year is correct, through the site's pictures are not to be identified.





when it comes to tea sets, the most typical product is the purple teapot. A lot of customers buy purple pot are senior players, judge a good pot of raw materials, fine workmanship and production techniques, light depends on the picture can not distinguish. Because online shop on the display of the famous purple pot shot out of the effect may be the same as ordinary purple pot, it is difficult to distinguish the authenticity. The purple clay pot contains the artistic added value inside, some pots still have great appreciation potential. Because the tea set is fragile goods, if the customer bought a slight flaw in the pot, the customer is not only the issue of return, but also the business reputation after the impact. This is why in Taobao shop, customers are more willing to choose the credibility of high shop reasons.





As the leading domestic tea and tea service shopping mall, love to buy tea (www.aimaicha.com) in the "Price, products, services" and so on to do enough Kung Fu, basically solve the tea set in the shop sales process encountered in these problems. Through the entity store management and internet sales of the advantages of a short period of time daily turnover has exceeded million. Price, love to buy tea based in Guangzhou fangcun tea Wholesale Market, direct cooperation with the origin of manufacturers, greatly reducing the intermediate link and cost, to ensure the price advantage. Products, for local or nearby cities in Guangzhou customers, love to buy Tea party directly to the entity shop to taste after purchase. For foreign customers, love to buy tea in addition to have an independent website, in the "Taobao, Pat, have AH" are open flagship store. As long as customers order online, customer service staff will be based on the actual needs of customers (like what tea, what the taste of tea) free to give a package of "experience package tea." This first taste after buying the way completely eliminates the customer network to buy tea concerns.





in order to do a good job customer service, love to buy tea in the transport process in the course of any damage is compensations, all goods within 7 days is not satisfied with free returns. Although this service model increased the operating costs, but rely on customer word-of-mouth spread far better than put online advertising effect, the second time customers back to purchase rate of nearly 70%. In order to better improve product quality and brand image, love to buy tea own brand products are expected to be in the second half of the market.





through PPG failure case analysis, the shopping mall does not pay attention to product quality itself, relying only on advertising and low prices to promote sales, the site is easy to flash. For the Web site, the Internet is just a sales channel and platform, essentially the same as other sales methods (such as physical stores). The real core value of the consumer is "product" itself, which revolves around "products and services" to win a stable customer base. Can be sure, love to buy tea "specialized and refined" focus on the tea industry, and strive to build their own core advantages, even in the face of the all-inclusive of the industry giants are not enough to fear.