Low Carbon: A new benchmark for operating companies

From 2007 to 2010, it is the whole communication operation industry has undergone great changes in the era: strategic transformation, Olympic Games, corporate restructuring, 3G licensing, the whole business operation start ... The whole society has put forward the higher request to the Operation Enterprise unceasingly, therefore, in this period "the Communication industry list" The appraisal standard also has undergone the very big change.　　From "Focus on responsible innovation" to "pay attention to corporate social responsibility", and then to "low carbon communications responsibility and capacity", our selection criteria are constantly adding new, with the national economy and social development more closely related content. In the third 2009 "China Communications Industry List" selection, the communications industry newspaper, together with the China Management Case Joint Center and other units, from the perspective of "pay attention to corporate social responsibility ability", in terms of customer satisfaction, business trust, social responsibility, innovation, market impact of the five indicators, particularly highlighted the "　　Social responsibility "one of the weight, by the willing to take the Chinese province, city-level telecommunications operators, according to the selection of data requirements, reporting materials, by the joint selection team according to the internationally recognized evaluation system of data collection, statistics, determined, the final ranking of the Top 40 provincial operators and 10 municipal operators (see table). The "China Communications Industry List" selection, we will be on the basis of last year's selection criteria, around the "low carbon communications responsibility and capacity", especially the "environmental friendliness" option, and from the enterprise energy consumption and improvement, supply chain management of environmental factors, business services to the contribution of Low-carbon society and other aspects of the evaluation and assessment,　　In order to call on the industry to "low-carbon" responsibility and energy, to promote the communications industry in the Low-carbon economy as a benchmark for China's communications industry "Low-carbon" development. Today's communications industry is on the verge of a big turnaround, not only reflected in the telecom operators income and user growth slowed, but also reflected in the entire communications operation of the development environment and development ideas are undergoing great changes, "profit-centric", "full pursuit of the world" phase is about to pass, "corporate citizenship" awareness must be established. In this new era of telecom operation, "environmental friendliness" will be an important criterion to judge the ability of enterprises to survive and develop. (Zhang Jiulu)