Low cost promotion at the beginning of website establishment (i.)

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2. Work before website promotion
2. 1 Website Management System
2. 1. 1 Website Management System Overview

Web site management system can directly use the current very mature of a variety of Web site management system, can also develop their own. For the strength is not very strong companies, the proposed direct use of third-party companies to develop the Web site management system, so that the cost is greatly reduced, the site management system has a variety of language development, such as asp,sp.net,jsp,php. The more well-known in ASP is dynamic, wind, New Yun and other Web site management system, PHP is more well-known in the Phpcms, Dream, Empire and other Web site management system, asp.net in the dynamic network, extension, such as Web site management system; These systems developers have many years of experience in the development of web management systems, the function is quite complete, Ease of use, security is good.

2. 1. 2 Website Management System Selection principle

In the selection of management system, mainly from the performance requirements, ease of use and security, the selection of Web site management system is best based on MS or My-sql development,
Involves the weight of the problem. Search engine spider like static website, it is higher than dynamic weight. As for static and pseudo static in the end that weight high, these weights in the optimization of the proportion is not high, there is no need to be preoccupied. and can completely generate static page, generate static page for search engine included, while the Web page opening speed greatly improved, if the direct access to the database is too large will cause the speed of access slowed.

such as: http://zhidao.baidu.com/question/26016402.html

If the static page can not be generated, it is best to simulate a static page;

such as: http://www.ynpxrz.com/n38c56.aspx,http://www.im286.com/forum-46-1.html

For a URL with many parameters, such as: http://www.yndl.com/BigClass.asp?BigClassName= Training and Identification &bigclasstype=1,

This is not conducive to the search engine included. In the use of the best time according to their own site requirements of the most appropriate changes.

Whether it's your own full development or two development, here's what you should be aware of:

2. 2 Web page Design requirements

2. 2. 1 Site page composition

Home: The façade of the site, as the company's image, pay special attention to design and planning.

Frames page: The main structure of the site page, also known as the first page, inside pages, large sites often frames page that is, such as some portal sites. Frame page is mainly the main section of the site home, pay attention to the style of consistency, and the home page echoes.

Normal page: The main information of the site of the page, design requirements are not high, but the requirements of accurate links, text, illustrations, and follow the style of the Web page.

Pop-up pages: Generally used for advertising, news, news, links to other sites, etc., generally used very little.

Through the above analysis, we can see: from the functional point of view, the home page mainly undertakes to establish the image (of course not only the home page) role, frames page in the navigation plays an important role, such as the main contents of the column inside the introduction, can be reflected in the framework of the page into the normal So that visitors can quickly understand the main content of the site's columns, choose its needs and browse, and the ordinary page is the main information page, is also the final page of the website, for large and medium-sized sites, this structure is very important, and for small sites, the size of the small number of pages, sometimes frames page plays the role of ordinary pages, as for pop-up pages, Suggest you are not necessary, it is best not to use.

2. 2. 2 Web page Design

2. 2. 2. 1 Site Navigation

No matter is the homepage, the frame page, the ordinary page must have the clear website navigation. Site navigation to facilitate the search engine indexed, so that visitors do not get lost, so that visitors in the shortest possible time to find their own things.

2. 2. 2. 2 Web page Labels

(1) Title tag

The title tag may be the most important tag on your Web page, and it's the first part of your page to see. Put it in front of description and keyword. In this tag is best to add your site's keywords, title tags in search engines occupy a very important position. It's best to put it in front of other meta tags, which is more beneficial to your site's ranking. (Note: Some search engines will rank according to the title tag's letter priority, try to use the beginning letter in your title) title tags are the first people in the search engine to see the description of your site, so try to make it simple and clear. Let people see what your site is about.

(2) META tags

Meta tags are special HTML tags embedded in your Web page that contain some hidden information about your Web page. The role of the meat tag is to explain to the search engine what information your page is about. It is an excellent web page indispensable.
Meta tags are important in search engine optimization. However, a general addition to Meta will not help you get a better ranking in search engines. There are several meta tags, but the important ones are the following: Description tags, keywords tags, title tags (strictly speaking title is not a label). These tags are especially important when you refresh the labels from time to times. If you want the search engine to index your site, use the HTML tag's redirect (redirect) tag and the Robots tab.
Note: Only 20% of the pages used in the questionnaire are separated by commas using the keyword and description tab (i.e. keyword, description).

(3) Description label

The description tag is behind title, which can be a small paragraph (one or two sentences). Used to describe your site. Like the title tag, this is the click that people link to your site in the search engine list. These descriptions will encourage people to browse your site instead of your competitors. (The description should not be exaggerated.) Otherwise, when visitors come to your site and find the content is not what you say it is, then he will soon quit. Many search engines allow the description of the word in 150 or so, so you have to ensure that your description is below 150, otherwise the search engine will automatically cut off the extra parts so that the description of your site is incomplete. Search engines think the keywords in the description are far more important than the content in the Web page (as if this is not so obvious now). As mentioned above, here's a very important message: Make sure your description correctly reflects the theme of your site, and try to add your main keywords to the description, and the more meta keyword is. This will highlight your keywords.
Now most search engines (excluding Google) will support Descriptin tags. If you do not use it, you will lose the chance of ranking ahead.

(4) Keyword label

Compared to description and title tags, keyword labels are not so important. Some search engines ignore it completely, but using the RIGHT keyword tag is still valid for improving rankings.

In addition to search engines, people generally do not see. The keyword tag is a hidden tag that provides the search engine with a list of keywords or key phrases that are relevant to your page. You can use the appropriate tools to find a series of keywords that apply to your site. (Note: The keyword tag can only include a list of keywords related to the content of your page.) All keywords here must be associated with the content of the page. ）

Tip: In each of your pages, organize related keywords, each page must focus on different products or content. It's not good to increase your site's ranking by filling in tags with keywords. Multiple keywords are separated by commas, which means logical "or". Spaces represent logical "and". This is officially required in the keyword tag to describe the keyword. However, many search engines also separate the keywords by spaces to achieve more relevant results. The significance of this is that the search engine will separate the space between the keywords according to a certain way free combination. You can try two ways to see which one is more suitable for you.

The keyword should not be repeated 3-6 times in the same form, which is generally considered to be the largest number of keyword repetitions (as if it has changed now). So try to avoid repeating your keywords over and over again. This is spam for every search engine (keyword spam) and you will be punished for it. Most search engines will allow you to use up to 1000 characters in the keyword tag. In general, using related keywords for each page will improve your site rankings. A very important factor is your keyword redundancy, if you have a keyword that is a character, and your keyword tag has 100 characters, then your keyword redundancy is 1%. Search engines will use related algorithms to count your keyword redundancy for every important word or phrase in your Web page. Removing extra keywords helps improve your site rankings.

2. 2. 2. 1 first Page Design tips

The homepage of the website is the façade, must not perfunctory, so-so. We will often see the printing of exquisite catalogues or ads, when you repeatedly see those printed catalogues or advertising of exquisite printing products, I believe you will more or less to the relevant products form a good opinion, even if you do not buy, it is inevitable that these products form a certain degree of recognition. For the design of coarse publicity materials, you will certainly doubt the authenticity of its content, so that its products or services to question. OK, now talk about the design of the website, I believe you will agree with this statement: The site's page is like "paperless print." Sophisticated and professional website design, as the production of fine print, will greatly stimulate consumers (visitors) the desire to purchase, on the contrary, your site provides information, products, services will not give consumers (visitors) leave a better impression.

Generally speaking, the form of home page is nothing more than two kinds, one kind is the pure image demonstration type, this kind of text information is few, the image information is many, through the artistic modelling and the design layout, utilizes a series of images and the text information which is related to the company image and the product, the service, composes a vivid picture, displays an image to the visitor, An atmosphere that attracts viewers into browsing.

The other is a list of information, general large and medium-sized websites and portals commonly used in the way, that is, in the home page on the list of the main content of the site classification, focus information, site navigation, company information, etc., which is the framework we talked about above, this style is more suitable for the site information, rich content of the site, Because it is to display information mainly.

2. 2. 2. 2 Inner Page Design tips--style consistency

How to maintain the consistency of the style of the website is an important aspect to be considered in the inner page design process, the following design methods are suggested:

(1), the structure of consistency: the unity of the site in the Web site marketing occupies an important position, and the site structure is the site style of an important means of unification, including site layout, text typesetting, decorative elements appear in the position of navigation, unity, picture location and so on.

(2), color consistency: The way is to maintain a consistent site color, only to change the local color block, the advantage is a unique color of the site will leave a very deep impression, because people's vision is more sensitive to color than layout, more easily in the brain to form memory symbols.

(3), using navigation to achieve unity: navigation is an important part of the site, an excellent feature-rich navigation will impress people, such as the shape of the logo in the navigation, or the navigation design in the entire layout of the site and so on, spend some effort on the navigation, will also design an excellent site.

(4), special elements of the consistency: in the design of the site, individual features of the elements (such as signs, symbolic graphics, local design, etc.) repeatedly appear, visitors will also impress. For example, the site structure at a certain point of change, from a straight line to arc, dark embellishment of bright colors, color complementary and so on.

(5), the use of image to achieve unity: the Web page in the use of the image must be very much, especially some animation, Web page animation, will be useless to delete! Here we call the use of image to achieve unity, not in every page to place a few animations! But as a part of the site structure of the local image, according to the different content of the page, with the corresponding image or animation, so that visitors to form the continuity of the page.

(6), the use of the background to achieve unity: Technically speaking, the background of the Web page includes background color and background image Two, in general, we do not recommend the use of background images, but the use of background color or color block. The use of background images to affect the download speed, as well as the display is not good for people feel bad.

2. 2. 2. 3 Color Matching

The most difficult part of the Web page is the problem of color matching. How to Color collocation is a learning, the following methods can be referred to.

The most difficult part of the

Web page is the color matching problem. How to Color collocation is a learning, the following methods can be referred to.

(1), the use of the same color colors: the so-called same color, refers to several colors in 360° hue ring on the position is very similar, around 45° or the same color different lightness of several colors,
such as:, the advantages of this collocation is easy to make the Web page colors tend to be consistent, For web Design Novice has a good reference role, this color way easy to create a harmonious Web page atmosphere, the disadvantage is easy to cause the monotony of the page, so often use the local to add contrast color to increase changes, such as local contrast color pictures. This method is a good way to design.

(2), using contrasting colors or complementary colors: the so-called contrast color, refers to the hue ring is far apart, about 100°, visual effects bright, strong, and complementary color is the hue ring on the farthest Liang color, that is, 180 °, the contrast between the strongest and most stimulating, Often make the picture very prominent.
such as:   , this color way easy to shape lively, rhyme moving web page effect, especially suitable for the embodiment of relaxed, positive material of the website, the disadvantage is easy to create color flowers, use the attention to the use of color.
It is noteworthy that the above two color methods in practical application should pay attention to the use of the main body color, that is, one or two colors, supplemented by other colors, do not use several colors, so as to avoid the confusion of color.

(3), using gradient color: The transition color can magically unify several kinds of uncoordinated colors, the reasonable use of transition color in the Web page can make your color matching technology to a higher level. The transition color includes several forms: the middle hue of two colors, black in monochrome, white, gray, blending and blending in monochrome with the same color to reconcile and so on, you can try to deploy yourself, in the future update, I will introduce topics on how to use the gradient color.

2. 2. 2. 4 layout

Generally speaking, the layout of the home page of small and medium-sized site is more flexible, emphasis on design, here I said the layout is mainly refers to the layout of the inner pages. The inner page layout of small and medium web sites is generally simpler, that is, the layout of a column of inner pages, from the layout point of view, we can also be designed to divide into two columns, three columns, multiple columns, ranging from two columns, three columns, many columns, etc., but because the browser is limited in width, generally not designed to be more than three columns layout.

in Layout layout, the main consideration is navigation, the layout relationship between the necessary information and the body. A lot of the situation is to use the top placement of the necessary information, such as company name, logo, advertising and navigation bar, or the navigation bar on the left side and the right side is the body, etc., such a clear layout structure, easy to use.