Low demand for home appliances industry will be deep adjustment

The growth slows down the industry to enter the adjustment period into "the new normal"

Into the 2015, the growth slowed down, the industry entered the adjustment period, gradually become the "new normal" of household electrical appliances industry. It is noteworthy that after the Spring festival, enterprises were exposed to arrears of wages, although the scope of limited and soon resumed production, but there are analysis of similar events or refraction industry is facing serious challenges.

According to reports, in Saturday, a large household appliance company located in Shunde, some employees of the company focused on the pay issue. In response, the company said in a statement that the main cause of the incident is the subordinate life Electronics company part of the staff feedback February wage income reduction, hope to be reasonably explained, after persuasion, employees have returned to the factory, at present all the factory production normal.

From the industry's point of view, there are also industry concerns, household appliances market demand, sales decline, such incidents may also be this year. Oviyun Network (AVC) data show that 2014 home appliances market (excluding 3C) overall retail sales for 670.6 billion yuan, down 0.9% year-on-year, the market growth significantly slowed, the industry entered a depth adjustment period.