Low-end brand machine Cottage: Motorola hand over MediaTek

21st Century Economic Report Cheng Jurong Guangzhou report 2010-01-27 21:29:17 January 27, this reporter from MediaTek Technology Co., Ltd. (hereinafter referred to as "MediaTek") confirmed that Motorola has on some functional models with MediaTek to reach a cooperation. "We signed the agreement around last November and Motorola already has six models using MediaTek's chips," he said.　　"A senior at MediaTek told reporters.　　In fact, as early as the original TCL Communications CEO Liu joined Motorola, Motorola's secret to the rumors of MediaTek has been abuzz. One can not be ignored in fact, as early as the 2004 MediaTek platform just entered the mainland market, when the zenith of Tcl was the first to accept MediaTek platform of domestic brand manufacturers.　　As a result, MediaTek turn key model gradually replaced Adi and TI, become the main platform of the mainland GSM handset manufacturers-also played the future of the rapid development of cottage industry "behind the scenes." "This time, Motorola and MediaTek's cooperation, in essence, to adapt to the rapid pace of the Chinese market to make adjustments." "A person familiar with this cooperation insider said.　　In fact, for quite a long time, the slow updating of models has been criticized by Motorola development. In the three quarterly results of 2009, Motorola's mobile phone division lost 183 million dollars.　　More than this, the period of mobile phone shipments 13.6 million, compared to the two quarter of last year's 14.8 million, mobile phone sales fell more than millions, the global handset market share also slipped to 4.7%. Motorola, which once occupied the largest share of the Chinese market, had already fallen outside the top three. "How to upgrade Motorola new product update rhythm, has become its in the Chinese market dozen ' turnaround ' the urgent matter."　　"A person familiar with this cooperation revealed that Liu joined Motorola, has begun to change the past from research and development to design and manufacture, by their own lump-sum closed mode." "Motorola and MediaTek's models are all handed over to TCL for work." "In the new mode of cooperation, Motorola is only responsible for the design of the front and back end of the product," said the person familiar with the collaboration. "This will greatly improve the speed of the new motorcycle models."　　"Another source said BYD is also expected to become Motorola's ODM manufacturers, but the claim has not been officially confirmed." There is a top level of MediaTek to the newspaper reporter disclosed: "With Motorola's cooperation has just begun, the current shipments are still very limited." In fact, the reporter learned that in the low-end machine market in addition to the cooperation with MediaTek, Motorola also enabled the exhibition of the chip. "By using the chips of MediaTek and the exhibition, Motorola will reduce the cost by phasing out the use of Freescale chips," he said.　　Wang, director of research at Isuppli China, believes that, in addition to upgrading the pace of product updates, if MediaTek chips are enabled on a large scale, Motorola will have a more price advantage in the low-end market. It is reported that the current Motorola's mobile phone business strategy is divided into two parts, one high-end smart phoneThe main Google Android platform, the second is the middle and low-end function of the mobile phone by enabling MediaTek chip, adopt ODM mode, in order to improve the market rhythm grab the low-end share. "Motorola has a certain brand influence, but in recent years as the market decline has weakened, at this time to take a ' cottage ' to kill whether it works?" Wait and see. Wang to question that.