Low-price bad site-The customer's heart cannot say bitter

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In the previous article "Web Design Price – the pain of the designer's heart forever" I talked about some of the web design peer vicious competition led to low prices some factors, then also said the customer why clearly know the quality of inferior also will choose the bottom of the bad site design?

In this industry after more than 10 years, in my contact with customers (especially those who do not understand the Internet) quite a part of the view: As long as Photoshop is know how to design, will dreamwork will be the Web page. This can be seen in more detail in the "Web Design price – the pain of the designer's heart Forever".

These customers design the site is often because of peer competitors have to see the site, so they also need to do one. With the industry's first rivals than customers, the size of the company may not be realistic, but more than the site is much simpler, the cost is not high. And such customers usually do is: find a few of their favorite sites to grab a screen patchwork, and then paste the text into the Web page is finished. Unless the site is revised again, even the basic maintenance of the daily also saved. Design requirements are simple: concise, atmosphere, modern feeling ... This can be said to be almost all the common requirements of customers. In this case, as a designer, you should explore these needs rather than speculate on the client's ideas. Discussion of these aspects can be seen in more detail in "Understanding customer needs – allowing customers to spend more money to purchase your website design services."

Why do customers prefer to choose a bad site?

Customers who want to do a website at first don't know what kind of website they want. Do not understand and want to do the website then how would he choose: A. Low price, B. High price. After listening to the introduction of several Web site production companies, confused customers are naturally choosing low prices. The reason is very simple, one is because the boss likes to spend less money, and the lower price also means that the cost of making mistakes after the smallest loss. As we all know: high prices may buy inferior products, but low prices can never buy high-quality products. and have a similar experience, the customer will feel so do the site, so the next site revision is expatiating price and design. This is the formation of: the bottom price-"inferior-inferior –" in the vicious circle. Here, to say those who open low-cost to help customers design the site: They let customers start to want to build stations, but also they let customer habits and low price inferior design.

So, does the customer really like the low price inferior website?

Everyone has the experience of online shopping, regardless of what they buy naturally to see the lowest price, but most people just choose to evaluate the good, the price is moderate sellers to trade. Website design is the same, not customers like the price of inferior quality site, is actually looking for a more cost-effective web design company, namely: Design quality/prices. But in the vast network how to find a suitable for their own construction station company is a very difficult matter. Because of the inability to measure the quality of the design, the price factor is highlighted as one of the important indicators of the choice of design companies.

So how do you get your customers to take more expensive quotes? In a later article I will explore: "Understand customer needs-let customers spend more money to buy your website design services."