Low price is the necessary condition of the electric business website, not sufficient conditions

Now, along with http://www.aliyun.com/zixun/aggregation/7578.html "> Electric Business Enterprise's growth, each big website is rapidly strengthening including the logistics distribution, the Post-sale service including each kind of supporting measure construction, In order to give consumers a better shopping experience. But the underlying reason people choose to shop online is to get lower commodity prices than physical retail stores. Today, Ruzenwang, a leading industry observer, said in a microblog blog that low prices are the basis for the development of electricity companies and are necessary rather than sufficient conditions.

Ruzenwang that, in the Chinese market, the rise of the network of major electric dealers is undoubtedly related to the low price strategy. Whether the Jingdong mall continued to launch the price war, the cat together with a good deal of clothing discounts, the only product will be "sewer", or the United States network flagship "save Money", the public comment on the network main coupons, low prices are the core of its access to competitive advantage. Even online travel sites such as Ctrip and where to go are also needed to get users by "relying on big client agreements to take low prices" or launching "cheap travel search". And looking at foreign markets, ebay's success stems from its cheap second-hand deals and convenient cross-border trade, and Amazon has been able to depress best buy and crush the physical bookstore because of its cheap 3C products and books.

"The electric dealer still relies on the low price, does not take seriously you loses", Ruzenwang thinks so. In fact, the low price of the electricity business site is the supply chain efficiency competition, from the rapid rise of suning easy to see clues. But it is certain that the low price is the basis of the electricity quotient, "the necessary condition, not sufficient conditions".