Low price rush of electric business

Changjiang Business News

The newspaper (reporter Changyan intern feng qi) "Double 11" The National Network Shopping festival has not arrived, the electric power business has already made an appeal. This is the "8 15" price after the first public confrontation, the industry predicted that the end of the electric dealer sprint, Low discount "promotional" inevitable.

From the cat "double 11" online carnival has a week, Jingdong, Xun, Amazon, Suning easy to buy, http://www.aliyun.com/zixun/aggregation/30829.html "> Gome Online Mall, Dangdang and other major electricity Shangben Monday" Meet the war ", have sacrificed" price kill recruit. "

5th, Suning Tesco announced to join the "double 11" promotion war, the launch line under the whole category of the same price promotion. Li Bin, an executive vice president of Suning and Tesco, said 1st that it would launch the "three-day super 0-dollar Shopping" program during the "double 11" period, while announcing that this year's "Double 11" sales were expected to reach 20 times times the same period last year. Bowser launched a 11-day "Bowser style" at the beginning of the month.

On the same day, Xun network, Amazon have to fight. Xun Network to challenge Beijing East, for the Beijing East 50 percent promotional "Desert Storm", Xun "hurricane Action", homeopathy launched "Your compensation", "slow compensation", "false on the compensation" service.

Gome Online Mall announced that the sales market this year to create a new low price, the entire line of goods overall decline of 40%. Gome Online Mall general manager Handepeng said, "Since the launch of a large-scale price war this year, this event can be called the preparation of the longest time, the largest investment scale." ”

Amazon launched the "Z Province Week", covering 3C digital, home appliances home, such as dozens of categories. 14 hours a day, rolling z second Kill, Jing Dong in the 3C digital on the force.

At this point, the big electric business big Guy's "double 11" promotion war, is fire full.

A certain electric business insiders blunt, "double 11" big promotion, do not make money, but not audible and will be forgotten by consumers, can only be a loss to make a yell. The key is that the big promotion, not only is the second half of the sales task of the most critical opportunity, but also to a large extent decided to the electric business of the river seating this year.