Low-priced fashion: the era of rational consumption of value for money will come?

In the "Korean Tide" raging, in the context of the Consumer-to-consumer mode, a group of Korean fashion shopping websites that blend into the natural style came into being, the Chinese clothing market was swept by a fashion storm, and the fashionable fashion website with "low price fashion" was launched, which presented an unprecedented hot atmosphere. The era of blind pursuit of expensive brands is crumbling, wearing fashion and spending little money as the main theme of the current consumer age.

The rise of the network era, especially the popularity of online shopping model, subversion of people's traditional consumption patterns at the same time, and greatly enrich the consumption channels, netizens do not have to stay at home, just comfortable tapping the keyboard, you can do "around." At the same time, the comprehensive appraisal between the net purchase and the entity, also lets more and more people consume the idea to become rational, in the clothing field, the low price and the vogue is the current Chinese shopping must consider the two main factors, To wear what. com as the representative of the Korean clothing site is to cater to this consumer psychology, and its unique innovative ideas, quickly stand out.

A rational consumer era of value for money

In China, online shopping groups are relatively avantgarde, and now these people are self-taught, become a well-deserved "experts." They form their own unique consumption orientation and demand, the product of the fashion identity is the first, followed by the fundamental guarantee of goods value for money.

What to wear. COM and other fashion sites to see the operation of ideas, first, they have independent fashion brands in Korea's popular frontier and a chain of design, production and supply; second, the concept of parity by them to "value for money", and will be "small profits but quick turnover" throughout, the product is fashionable, and cheap, This leads many people to start out "fashion equals expensive", "clothing industry is profiteering industry" misunderstanding.

This for tens of millions of netizens, is a consumption concept of ascension, the past is "cheap goods", is now "only buy right, not the choice of expensive." Therefore, the author believes that it is this kind of consumption concept of ascension, just let what to wear. com and other fashion sites "opportunity", on the one hand they have a popular price, but also to ensure the fashion characteristics of products, then provide customers with value for money goods is a logical.

The popular route of foreign imported fashion test water

Low-priced fashion strategy seems simple, but to really do, is not an easy thing for these fashion sites, this is a continuous improvement of the operation management system, in addition to constantly improve the channels and services, but also must have a long-term market vision.

Han Chao to attack, to wear out the Korean star's stylish, netizens will still be subject to certain constraints. We all know from the original Korean songs, Korean dance, Korean film and television drama, and then to the later Korean costumes, in recent years, South Korea, these avantgarde elements in China has been deeply affected, has demonstrated the great potential of the market, but the light has not enough market potential, but also need to reflect their own characteristics to explore these potential.

User recognized products are on the one hand, can not be consumed is also a aspect. What to wear. com and other clothing sites can fire, is that they broke through the "foreign import high price card" of the conventional, dare to take the popular route. Low-income people can also afford Korean fashion brands, which is the most effective way to cultivate the market competition.

Because in the age of rational consumption, is mainly a kind of confidence-oriented consumption, only low-cost fashion can reflect the core competitiveness of the site. This, what to wear. The positioning of the South Korean fashion site is very clear, if these sites, logistics, after-sale services, such as the service to do more detailed words, by the user's pursuit of reasonable. Especially with the advent of these sites, people's consumption concept will be a larger upgrade.