Low-priced strategy TCL mobile phone sales increased by 38.64% in the previous May

Every reporter Li Chao wen from Shenzhen to take the low-end line of TCL Group (000100, closing price of 3.08 yuan) mobile phone business has been good performance, the group today (June 15) announced that the previous May mobile phone sales growth of 38.64%. The group announced that January 2011 ~ May Global Handset and other product sales of 15.6663 million units, the year-on-year increase of 38.64%. According to the company to the "Daily economic news" reporter revealed that overseas markets and the Chinese market goes hand in hand, sales rose 41.55%, 10.93% respectively.　　The announcement said that since April 2011, the product sales data of the communications business, in addition to mobile phone and data card business, also included fixed telephone and other wireless access/launch equipment products. Although the main business is black electricity manufacturing, but in the mobile phone production field, TCL has been doing well overseas. According to Isuppli, TCL mobile phone sales were squeezed into the top 10 in the first quarter of last year, and ranked seventh in the third quarter, with the top four in the Russian and Latin American markets.　　This is not unrelated to Tcl's Low-cost mobile phone strategy, previously, the world's top 10 mobile phone sales were dominated by foreign manufacturers, but with the Motorola transformation of high-end smartphones, Siemens faded out of the mobile phone industry, the market has been gradually obtained by Chinese enterprises, basically ZTE, Huawei and TCL Communications three control. "Tcl Communications to become a global mobile phone mainstream group members, relying only on the low-end mobile phone market shipments are not able to do, Apple shipments, although not as we, but its sales and profits are 10 times times the amount we have. "Its management said to the media last October.　　But at that time the outside world is not optimistic about TCL's high-end route. Since May, the company has launched a variety of Android handsets and 3G products in overseas markets, such as ONETOUCH990, ONETOUCH908, ONETOUCH905 and ONETOUCH890.　　Tcl says high-end handsets have gained positive market feedback. The announcement shows that TCL1 month ~5 month LCD TV sales of 3.2747 million units, an increase of 13.15%. May LCD TV Sales of 558,200 units, an increase of 39.42%. It is noteworthy that in recent years, the group has brought huge losses to the multimedia business product structure continued to improve, January ~ May LED Backlight LCD TV ratio has been raised to 33.7%. TCL Multimedia Department said, with the domestic "three net integration" work steady progress, the development of smart TV is promising.