LU communication: What is the ultimate measure of Internet news Marketing

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Before reading this article, the author first affirmed that I wrote the unprofessional theory, just to exchange experience. As a practitioner, in many cases, when communicating with customers as a professional position, at the same time I can not deny that in the network news marketing this environment, not only is I, I believe that a lot of practitioners like me, when you really really ask yourself, network news marketing the ultimate measure of what is the time, It can be said that most people are very difficult to answer clearly.

Before discussing this question, first examines why the enterprise should do the network news marketing?

On this issue, I believe practitioners are familiar with, about such articles are too numerous, simple neutral summary: To improve the reputation of a cost-effective network promotion means. The internet is a big trend, it is like a boundless sea, business as if the sea on the different hull, there are aircraft carriers, there are skiff, there are submarines, have rubber raft. The wind and the rain, oblivion of the sea floor countless. So enterprises are constantly looking for a strong own way, and network news marketing to a certain extent also fit the needs of enterprises. But what I need to clarify is that Internet news marketing is not everything. Often hear some practitioners to the network news marketing boast marvellous, in fact, can not be. Can only say that the network news marketing in today's big environment is the enterprise to do an indispensable marketing tool.

The misunderstanding of Internet news Marketing

The author in the exchanges and negotiations with many customers, encountered many problems, a simple list of one or two. Some enterprises to you as a press machine, blindly and you bargain. In fact, think deeply, this is not a mistake of the enterprise, is the network news marketing practitioners themselves to cultivate a vicious market, the price war instead of cost-effective, but also in disguise to the enterprise spread a concept: I am cheap, my cow, I can do anything! The infinite exaggeration, lets the enterprise in disguise thinks sends the information manuscript is the so-called news marketing. There are some enterprises holding the mentality of trying, only to invest very little to do a news on the short run. I can tell them with certainty: this is not called news marketing, so little is not what effect! News Marketing is a systematic project, like Yili, Mengniu and other large enterprises, they continue to invest every day, can slowly cultivate the evergreen tree of corporate brand. If the enterprise simply thought to do a news communication can bring how much traffic, how much sales. Then I can tell you for sure: you are wrong, wrong is very thorough, your starting point motive is already wrong. The real purpose of news marketing is to create a positive image for the enterprise, creating a reputation, is a long-term process of brand establishment.

What is the ultimate measure of Internet news marketing?

Only after the enterprise has clarified these, has a systematic plan, then can talk about the final measure goal, regarding this, the author thinks has the following several points:

1, the release of media: In the media to choose this fast, many enterprises blindly choose the famous website, of course, this enterprise's starting point is good. But do not feel suitable for their own articles, suitable for their own purposes. This piece needs marketers to really achieve the status of professionals, and business discussions and ultimately for the purpose of the enterprise and specifically to make suitable for the enterprise delivery.

2, search engine crawl: Since is the network news marketing, must return to the network. The author has previously written an article: Search is the enterprise information dissemination of important purposes. Search engines as an important measure of the target, whether it is the Search engine Web page or news (some information) channel crawl.

3, Reprint quantity: The enterprise does the network news marketing to the very large extent is wants to discard the hard widespread not to transmit two times broadcast sex. and network news marketing is fit this, let enterprise's information can spread two times, in the Internet this sea can get the exposure rate. Of course, this is closely related to the quality of the information itself and the release of the media.

4, search engine related pages is the number of upgrade: We know, in search engines to enter the name of the enterprise, will certainly appear "to find the relevant pages how many pieces, how many seconds." When an enterprise after a system of network news marketing, we again search the search engine in this enterprise, very intuitive number of changes can explain some problems. Of course, this number of changes also have the company's own browsing, can not be simple as an objective measurement goals, but we can not deny its importance.

5, Index changes: For example, Baidu Index, but also a measure of the target.

6, the article ranking: Apart from the search engine's own ads, the information sent is not a valid natural ranking front. Of course, this requires the creation of the key words, and the enterprise system to promote inseparable.

In general, the author of the slightest share, of course, the enterprise in the recognition of the importance of network news marketing, generally will not seriously what to measure, because they also understand, network news marketing can bring them what. This article originates from: www.delooo.com