Lu Cong: The long tail keyword of the practical meaning of SEO

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Now into the SEO world, flooded with much of it is theoretical knowledge. And in the actual combat SEO is so pale! What exactly is SEO to do? SEO is in order to be able to get the conversion rate, get a good search engine rankings at the same time attract traffic! Yes, SEO is the actual combat. Not only must understand the theory, must understand uses the theory to practise. After all, practice the truth! Below I will be through the long tail keyword this piece to analyze the actual meaning of SEO.

The excavation of Long tail keywords

First of all, we want to be clear, long tail keyword for what? In order to increase the flow of the flow after the increase in the conversion rate. To use long tail keywords to attract users, then we need to understand the needs of users. Learn to think in a different way, from the point of view of the user. In my name, for example, the user will search for the word Lu Cong, and may also search "Lu Cong who?" What does Lu Cong do? And these are the long tail keywords. Then the way of mining keywords we can generally from 4 aspects of mining: 1, brainstorming, I think! 2, relying on Baidu Google search engine related tools. 3, analyze the competitor's website keyword configuration. 4, the use of CNZZ and other statistical data to view the long tail of the key words. In short, to bring the flow conversion rate must learn from the user's point of view to dig long tail keywords!

Second, the long tail keyword structure setting

About the structure of the long tail keyword, we study from two aspects. One is code structure, second is text structure

1, Code structure

We look at the source code of a page to see such codes as < head ></head >,< H1 >< H1 >,< the body ></body >. One of our focus is to look under H1 code < h1 > Page Content title </H1 >;H2 Code < h2 > subtitle-Content Correlation title </H2 >. We know that the H1 code in the normal PHP program is the content of the direct call title, < title ></title >. In doing SEO, we usually send the main keywords in the title, it is important to enhance the keyword exposure, to enhance the ranking of keywords. If you use H1 code to call title, of course, can improve the density of keywords, then imagine if we use long tail keyword to do h1 code will have a certain effect?

2. Text Structure

In fact, this is what we often say. Use the section page to set the long tail word. In addition to the column page, we have to learn to use the content of the article, the title of the article to optimize the long tail words. Home master key Words, Column page pagination do a second keyword is the common idea. On the section page, we can also use the long tail keyword settings of the code structure. At the same time, we should make full use of the title and content of the article. A good title is completely can play the "four and two dials the heavy" important! Just like we do SEO. We do nantong seo such a keyword, for those enterprises, estimates do not know what SEO is? But he may search the enterprise website How should optimize? Such words and so the word is to bring the flow of words can also be called long tail keyword, if we use such a long tail word to write articles. Of course, in doing a good job on the basis of the chain to write Soft Wen, will certainly get good traffic. If your site is excellent, the conversion rate will be good.

Third, the right to see the long tail keyword

Long tail keyword can bring traffic to the website, individual feel should start from own website. Analyze and understand the impact of long tail keywords on the website. The main key words to the site to bring greater traffic, the long tail keyword can be in the pursuit of in-depth development when used, while not blindly to choose long Tail keywords. If the main keyword flow is not large, then we will be from the long tail of the key words on the work, learn to adapt. It is similar to do Amoy customers weight loss drugs, no one want to buy weight loss drugs directly search for weight loss drugs, users may search for "weight loss drugs which effect is better" such need to use long tail keyword to guide traffic!

Finally, we should clearly recognize the long tail keyword for what? Long tail keyword tells us, SEO is not for the theory, but for the actual combat!

I hope that the webmaster to shoot bricks, pointed out that the lack of mutual learning and common progress! This article by the Nantong SEO to provide the original address: http://www.lucongseo.com/?post=27