Lu Jin's Community marketing strategy: coffee or soy milk?

Is there a future for internet finance? Of course. But fate is in the hands of a strong background. Lu Jin is rumoured to have completed its first round of financing, valued at $10 billion trillion. Born in September 2011 to the end of December 2014 with a valuation of $10 billion, Lu Jin, like Millet, sits on a rising rocket.

Lu Jin All such valuations and rapid growth, as Lei did on the mobile internet typhoon, sits on the dotcom eruption.

Apart from the background support of Ping An group, Lu Jin has its own independent qualities. They quickly caught the "internet" of "the atmosphere", take the mass line of finance, with a golden spoon born Lu Jin also rely on the masses close to the masses, in just three years to get the masses to support.

Where is the hottest crowd today? In the micro-letter. What is the most popular community in micro-letters? Is the thought of ROM. Lu Jin recently launched a product with Luo's mind, the Lu Jin of the member-specific products of Luo's thinking.

What are the characteristics of this product? 1, investment period of three months, 2, target annual return 9%;3, investment amount 1~5 million. Once the investment is successful, the Lu Jin will send you an exclusive return of 3% of the investment amount on the start date, and the remaining 6% yield will be issued at the end of the investment period according to the rules of the Internet finance industry.

This is a small benefit for the members of the thinking of the Luo. 50,000 what is the profit after three months of investment? 1125! Not only the risk is very small, and the first day has nearly 400 yuan income to account, is equal to move the brick day price!

At present, the domestic relatively hot internet financial investment, focus on balance treasure, financial management, recruit treasures and Peer-to-peer. As the domestic financing environment is loose and liquidity is better, the current Monetary Fund's 7th-year rate of return is hovering above 4%, far below the level of nearly 7% when it was first launched in 2013.

Each Peer-to-peer platform is often a seven-year-old yield in 10%~15% products, there are even 20% of products, but the Peer-to-peer platform is mixed, the running phenomenon occurs, high returns at the same time face high risk, and I believe that at present in order to obtain a lot of P2P10 point of the benefits far from covering its high risk.

Is there a peer-to-peer platform with high returns and a relatively small risk? Yes, Lu Jin is a family.

Lu Jin is a subsidiary of Ping An group, has the strength of the father, whether or not to provide security, the giant is not easy to let their own this highly valued child problems. Lu Jin products provide benefits in 7%~10% more common, but the good things we all see in the eyes, Lu Jin products are more sought-after, similar to the millet phone, snapping up the need for luck.

Luo's thinking of membership on the equivalent of the Millet cell phone F-code mode, which is insufficient time to solve the supply and demand of a solution. But this model is not sustainable, and its benefits are only three months, which is only a Lu Jin of the community marketing efforts, the future of how to replicate in other areas, there is much room for imagination.

Lu Jin's advantage is that years of traditional financial work has a sound wind control system, experienced team, there are a group of quality customers. Why do good peer-to-peer bids need to be snapped up? Nature because of high-quality financing customers rare, first let the bank cut away most of the rest of the platform by the partition, Lu Jin backed by the ping ' an group, many years of high-quality customers, the development of Lu Jin customers are also many. This also explains why the balance treasure six months time can break through 300 billion yuan, and recruit treasure is still in the vicinity of 30 billion yuan wandering (balance treasure is the ant gold Suit proprietary business, recruit treasure for platform business).

Ping An announced that the Lu Jin Peer-to-peer business in the first half of the 2014-year scale has reached 2013-year scale of 6 times times, its cumulative trading scale has been the world's first, self-peer-to-peer scale, Lu Jin has been China's first, Ping An is not disclosed in the earnings, but the external estimates of more than 30 billion yuan scale, the end of the year will reach 50 billion yuan.

Lu Jin So 2 million users to achieve 300~500 billion scale, the per capita investment is very large, an average of more than 15,000 yuan per person. But Lu Jin want to further expand the scale, increase users, need to drink coffee financiers also want to eat garlic drink bean steamed stuffed bun, "service the fundamental interests of the vast majority of people", can continue to grow.

Or, to put it another way, Lu Jin is trying to get a taste of coffee from the people who eat buns on weekdays.

In the absence of alliances with Internet company bat or millet, which has a large number of users, it is a good way to try to introduce users to communities like Luo's thinking and new media.