Lu Kun how wiki build site to enhance the weight of the website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Anhui Internet Alliance sponsored thousands of webmaster Lectures (http://www.53w.net) has been to the 39th issue, the guests Lu Kun, China's only one by one Wikipedia building products--hdwiki (http://hudong.com) operation, marketing Manager, Wiki concept in China and the popularization of the construction site software operation and Promotion has accumulated a wealth of actual combat experience.

Long-term communication with many owners in the process, and gradually groping to some of the fundamental needs of the station and the realization of the way, webmasters can together to explore how to use wikis to achieve their own station dream.

Lectures before the four group has been full (a total of 2000 people) has been full, new to Webmaster can add 500 lectures on the newly opened five groups: 39463377 free to participate but please respect the learning environment we will never speak of webmaster let more want to learn webmaster come in.

The following is a transcript of this lecture:

Everybody good, my name is Lu Kun, is the encyclopedia constructs the station software Hdwiki the Operation Manager and the marketing manager concurrently half product manager. I am very glad to be here to communicate with you, thank you very much old K provided such a good platform. Of course, I also have my mission, I come here is not ad, the most important thing is, with the webmaster to deal with a long time, a little experience, and we share.

I think there will be more famous roots in China in the next few years, perhaps in this group. More Dai, more Dong Qinfeng, more Zeng Jianyang, and more old K.

Let's start with the topic: Google just launched a function the day before yesterday called Sidewiki, we can go to search. Don't be surprised, it is true that wikis are becoming more and more popular, just like a few years ago, BBS, blog, will be spread over the internet in recent years. Google SideWiki, Baidu Encyclopedia, Sina Property Encyclopedia, Shanghai Hotline Encyclopedia, Technology China, and so on. Everyone familiar with the well-known webmaster Jijun also built their own Wiki station-Chongqing record. Admin5 also built encyclopedia-Webmaster Encyclopedia.

The future of wikis

The world's sixth-ranked web site is called Wikipedia, and China's most NB site, Baidu, ranked Nineth. This is the future.

How to combine wiki with your website?

For example, I know a friend, built their own station to do an online shop, selling adult supplies, the profit is very high, but the site is too low visibility. Once wanted to do SEM, found that the competition is too fierce, they are not willing to invest so much money. I advised him to build a sex knowledge encyclopedia on the site, using the advantages of Wikipedia to improve the weight of the website, to increase the chance of being searched. After the building and from the major encyclopedia site copy some content, oneself and original some "sex knowledge", soon the user came, business also good. Why is that? This is our next topic.

Third, Wikipedia how to improve the weight of the site?

The weight of the site is determined by the search engine. There are many ways to influence weights. Including the age of the site, content, domain name, reverse link, and so on, each of which is learned. Wikipedia can help you to solve the content and reverse link first said the encyclopedia content on the weight of the impact: search engine to develop such a complex ranking rules, the purpose of only one, so that every person using the search, can find his most wanted content. We cater to this idea, what kind of content are you most want to see in search? You want to know something, such as a game console: Wii, when you search the Wii full screen is Wii promotions, Wii shopping, Wii Special repair. You must be criticisms, damn it, what a broken search, I just want to know what the Wii is. All of a sudden, you found in your search results: Wii-Wikipedia, the free encyclopedia. Like a wisp of spring breeze lightly, you will it gently open, such as MU Spring breeze slowly read.

This process is a complete user experience. Major search engines now understand this truth, business information is too much, is affecting the user experience. Where does accurate, authoritative information get from? It is said that Google to deal with 20,000 TB of data per day, how to stand out from such a large amount of data?

There is a good way to use the encyclopedia of this model to original!

Some students asked, BBS, blog is original, why no encyclopedia effect good?

This is the result of our joint efforts, we write on the encyclopedia of something more valuable, and in the BBS, blog written on the more casual. Now the search engine has become accustomed to, see XX Encyclopedia, the weight of his information to improve. hudong.com this domain name in 8 months time from PR0 to do PR7, is also a hitch ride. So, it's a good opportunity to add a Wikipedia channel to your website at the moment.

How does the encyclopedia channel do?

There are generally two doubts: what tools do I use? What to do at the beginning? There are two common Wiki building tools, one is MediaWiki, and the other is the one I am running Hdwiki. We can all try, which is easy to use which, do not like to have to develop their own. The initial site has no content also don't worry, Hdwiki has already put the entry for you ready. Only need to install a plug-in in the Hdwiki-Encyclopedia alliance can. Xingdong, the father of China's blog, after learning about this wiki, got in touch with us and wanted to get one. I helped him to build the afternoon, the next morning, a look, a beautiful page, content rich site a night to do it? I didn't believe it was true. The site remains the same as it was the morning before that. You can go and see. Techcn.com.cn about the Encyclopedia Alliance, we'll go on to add the reverse link here. (A little complicated, look closely)

Encyclopedia Alliance is a content alliance, your site to join the encyclopedia, the entry data will be shared with the Federation. When a user creates a word on your station, the word labels a message: "This entry was created by XX encyclopedia." "This annotation is linked. When the word is reproduced by other federated users, or even by the interactive encyclopedia, this callout will appear below the entry. Your outer chain is increasing unconsciously.

On this big platform of Content Federation, maybe a certain hot word has been edited by many sites, this time we have to judge two things, one is the founder of the word who, one is the word's biggest contributor is who, the two participating sites are displayed. How do you judge the biggest contributors? We have a professional team of judges who will be graded for every editorial action you make, just and fair. But don't worry, any text and pictures that are displayed on your site are stored on your own server. In addition, to remember, only the entry download to you, not long-term, if you want to let search engines to find you faster, original some information is necessary!

Let me say a big idea. May realize it in the future!

On the basis of the thousands of encyclopedia content alliances, the increased Advertising Alliance service, the Interactive encyclopedia is not a simple site, but a service to thousands of Encyclopedia Alliance site platform. We are using this big platform, looking for more advertisers to join, let the ads show on the thousands of Wikipedia sites, and let each webmaster share the proceeds. With you webmaster stand at the same point of return, common progress, together to meet the harvest. From the content, the flow, the proceeds are tied together with the webmaster, this is an unprecedented attempt, which will lead the progress of the Internet! Content? flow rate? Get it.

Five Little additions

Use Encyclopedia + original information, is to win the magic weapon, but also not completely replace the SEO, sem effect, but I think the former more important, after all, to provide users with valuable information is the most fundamental way, SEO can not give up. The encyclopedia channel can promote more brand value and user experience for your site. Make your site more profitable by making other ways to make money. Some webmasters want to build a station to satisfy his interest, not to make money. Wikipedia is also a good choice.

For example, military fans can do encyclopedia of weapons, car fans can do car encyclopedia, as well as Law Encyclopedia, SM Encyclopedia, Pig Encyclopedia and so on. It's all real. That's all I'm saying.

Interactive Links:

Q: Wikipedia and Baidu know the same program? Or are there two different programs? Hdwik Encyclopedia can fully realize Baidu know that function?

A: Encyclopedia of the program is used to build encyclopedia, and know (question and answer system) is different, but we have a solution, we have a question and answer plug-in, you can try to meet your needs.

Q: The vast majority of Wikipedia stations are built in a master station directory, or two-level domain name, which involves the promotion of the encyclopedia station, because the promotion of the two-level domain name or directory lead to a lot of times people do not want to cooperate.

A: I suggest you to promote your main site, encyclopedia is an auxiliary system. It is more difficult to promote an encyclopedia alone.

For example: You are a local portal, you can build a local encyclopedia channel, the local customs and traditions, from the user experience, let people have more nostalgia and identity. If you do the industry station or E-commerce station, you can build an industry knowledge encyclopedia, and so on, your site will be helpful.

Q: If Wikipedia is purely seo, it seems that blogging is more streamlined and easier to integrate. What do you think of the question?

A: Wikipedia do SEO has a natural advantage, for example, a character entry, is a fixed format, including life, achievement, family, social background and so on, from the data structure is easy to understand by the search engine. We are in the business dealings with Google, the other side mentioned many times. I'm not talking nonsense.

Another aspect, blog is a person in writing an article, encyclopedia is more than one person in the writing an article, if the author is not famous, others will go to see your blog? However, if this article is an encyclopedia, perhaps 5 people have edited, at least five people will often come to see.

Q: If you do encyclopedia Alliance, entry sharing, small station because of the weight, then the same entry even the station original, in search rankings certainly than the station, how to upgrade?

A: If you are original, we will add all the reprint Source: "This entry from xx encyclopedia", search engines can easily be judged, the word is yours.

If your content is copied from somewhere else, it is recommended that you build the station in order to fill in the content can do so, post recommendations to guide your users to write.

As for how to survive, I can not give good advice, because your station is how to position, how to operate, profit point where, you need to think clearly.

Q: Can and Uch integration, I now built a real name SNS, if able to integrate. So the quality of the encyclopedia will be very high?

A: Can be integrated, backstage can download UC integration plug-ins.

Special note: 2009.11.7 first Jiangsu Webmaster Annual Meeting 500 of the scale of the current fiery registration, participate in mutual promotion http://2009.jiangsuz.com invite webmaster colleagues to participate.

Final Summary: This issue guest Lu Kun is the interactive encyclopedia operation director, last saw him is because of the Interactive Encyclopedia Summit, the evening celebration party his one song "My Sun" the technique surprised four, let me remember profoundly. For this lecture he made careful preparation, and also got the webmaster industry wide acclaim. Next, we invite the most well-known in the domestic network of the gathering place-whip the founder of Dongjianyong to talk to you webmaster editorial related skills, is the actual combat school lectures so it is also not to miss the owners of the interest can participate in the interaction, but if it is to send the ad will be free, thank you for your support next time see. Lectures of the main group, live Group is full, new to the webmaster can add 500 Lectures fifth Group: 39463377, we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special Acknowledgements: This lecture received the Chinese stationmaster Station, the ADMIN5 stationmaster net, the laggard, the grassroots net, the Chinese stationmaster, the Chinese construction station, stationmaster China, the Web Development Network, the love gathers, I net, "Stationmaster" magazine, stationmaster Z Weekly, digs the software, Portals, such as a number of well-known webmaster related media support and domestic well-known IDC service Provider Yan Yan Network technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.