Luo "Battle" King freely: a win-win marketing behavior Art

Source: Internet
Author: User
Keywords Wang freely hammer phone Luo

August 27, Luo and Wang freely in the Youku platform live "about the frame." The points of contention between the hammer and the quality of the phone and test whether the fairness between the right and left sway; During the live broadcast, a total of 2.5 million people landed to watch two people "pinch", while http://www.aliyun.com/zixun/aggregation/18747.html "> More than 300,000 online viewers, refreshing the video live record.

The "war" results in Luo 617,781 votes "victory" Wang freely 407,402 votes.

Although the Luo the number of votes, but for both of them, the "war" has no losers, but the result of a win.

What does "controversy" bring to the hammer phone?

After the "Controversy" was broadcast, things didn't end. September 1 Wang freely through Weibo to Zealer users apology, and admitted to the hammer phone T1 evaluation of the existence of an imprecise place. The full apology video does not justify the hammer phone. Luo Weibo responded by calling it "bullying".

First of all, think of a question: Wang freely zealer test will affect the sales of hammer phone? To answer this question, you need to look at the people who buy the hammer phone. Hammer phone over 50,000 units in the two-day period after the launch. Many people say that buy hammer phone is directed at Luo, directed at the "feelings" of the old. What, is it déjà vu? Does it feel like the "rice noodles" that buy the millet phone? Luo's hammer phone mainly relies on the fan economy to drive sales. Since it is a fan, rarely because of a test, or outside the evaluation of some people to change the original intention.

Fans are the strongest backing for hammer phones. But what about the people who chose not to buy a hammer phone when they saw the Zealer test? In the course of the debate with Luo, the king was apparently overwhelmed by the questioning of Mr. So in the interactive Support section of the live page, most viewers choose to support Luo. What effect will this victory have on those who do not buy a hammer because of the test? I am afraid that even if the time is not enough to buy a hammer phone, it will make a good impression on the hammer phone.

From the propaganda effect, this live broadcast has brought enough popularity for the hammer handset. Hammer Phone search volume is much higher than 6 July. With Baidu index data, August 27, the search index of the hammer is 35418, August 28, that is, the first day of the end of the debate live, the search index of the hammer soared to 62339. Such quick publicity has made many handset makers far behind.

The King is a winner.

Before the "covenant" broadcast, more people would ask, "who is the King of freedom?" Baidu's search index shows that the King's search index is higher than the sum of the previous three years. "After this war," Wang freely already can enjoy the taste of "popular".

Although the debate to the king's ease of apology as the end, but Wang freely personal visibility has been opened, and its founder of the Zealer (music network Technology) has also received unprecedented attention of the public. Similar to Wang's free search index, Zealer's search index reached its highest point after the "shelf" broadcast.

"After the defeat," the king freely in the September 1 release of the apology video in response to Zealer to accept mobile phone manufacturers investment, consulting business is not professional, and made a corresponding rectification plan. For example, Zealer will not appear in the "Independent, third party" and other words, in the evaluation video would clearly mark the name of the relevant manufacturer of interest. At the same time, the controversial advisory services have also been fully discontinued. While the business will be hit hard, this responsible attitude has gained a large number of fans.

In the face of the king's comfortable apology, online also presented a polarization of evaluation. Although a lot of people say "the credibility of bankruptcy, late!" "But there are a lot of people, even celebrities who have a positive apology for the King's ease." Like Cui said the king freely apology is "rare to see the apology", to "Wang freely and his team point praise!" "CCTV special commentators more direct:" Mr. Wang this apology video, it is worth looking at, it gives people to the mature development of business culture, a little bit of confidence. ”

Luo vs Wang Freely, this debate has no losers. Luo's hammer phone has been extensively discussed, saving the impact of previous adverse assessments. Wang freely lost the debate, but he himself and Zealer received unprecedented attention. A debate, arguing two winners in life.


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