Luo: Hammer phone sold 120,000

Absrtact: Two o'clock in the afternoon today, Luo a keynote speech in Beijing that may be the last of an idealist's entrepreneurial story, reflecting on his entrepreneurial experience after entering the mobile market. In the press conference, Luo the hammer technology two years to meet

Two o'clock in the afternoon today, Luo a keynote speech in Beijing that could be the last issue of "an idealist's entrepreneurial story", reflecting his entrepreneurial experience after entering the mobile market. At the press conference, Luo attributed "Hammer technology" to two points in two years: Supply chain production and media relations.

Every feeling is a pit

Luo review the past six months hammer phone Smartisan T1 production problems encountered, admit the problem first out on their own body:

Many of the details of the hammer phone and a few small components were made before Dr. Chang warned me about feasibility and risk. Can be made and energy production is two concepts. But I didn't.

Luo the details and components on Weibo, such as Winder, 2.5D glass rear cover and embedded logos, as a testament to feelings and craftsman spirit.

But these details have led to a very serious problem of product control in the production of hammer phones. Luo for 1.5 months at a hotel outside the Fuji Kang in Langfang, lying on the line during the day. It took about 4.5 months to finally solve the problem of capacity and quality control. But this time the hammer phone's withdrawal rate has soared from the initial 2% to 90%.

This time the hammer tech capital chain is on the verge of breaking. So there is a Smartisan T1 cut the price 1000 yuan, clean up the inventory. Hammer technology currently sales of 122,063, after the end of 2014 is expected to reach 200,000, but the target of 500,000 is still a great distance.

"We have found a strategic partnership, next year T2 will be released before the release of 100,000, and then open a 2.5-hour press conference blow."

Luo says the hammer technology has weathered the most dangerous time, so he's already looking ahead to the Smartisan T2, and next year there will be a new round of financing, with valuations doubling. Hammer technology has been in the three rounds of financing, respectively:

received 9 million Yuan Angel investment in May 2012, May 2013 70 million a round of financing, valued 470 million yuan, April 2014 received 200 million yuan B round of financing, valuation 1 billion yuan.

I'm so tired of being an entrepreneur.

After talking about production problems, Luo began to reflect on his attitude towards the media over the past six months. In the hammer science and technology supply chain and production problems at the most serious time, Luo himself adopted a kind of confrontation with the media attitude, which led to their own negative news, and even by Luo think it is a stronghold of the southern department are "occupied."

On social networks, the Luo of other brands has also provoked a backlash from other brand users and even neutral users. At present, Hammer Technology hired a professional PR team to replace Luo I external voice, and Luo said:

"I have already handed over the microblogging code to the PR department, and now every word I say on Weibo is published after they have been reviewed."

Throughout the course of the speech, Luo repeatedly stressed his future to assume the "entrepreneurial responsibility." Because if T2 fail again for the same reason, then "capital markets will not give you a third chance", "you are not a person, you are responsible for hundreds of employees, hundreds of families responsible for".

In the second half of the speech Luo did not endure and laughed at the explosion of foul language, "to be an entrepreneur really tired ah!" ”

One more Thing

To be a person in charge of the entrepreneur, for their own past individualism committed errors, so Luo logically said to quit the personal stage, as far as possible with the image of Hammer technology CEO, and Hammer technology to as far as possible as a team image.

In addition, the future hammer technology will also increase the launch of elevator ads. Because the elevator advertising radiation of the crowd is just not covered by the network. Hammer technology also photographed a series of "natural Pride" theme ads, showing the enterprise and brand image. Old Luo said that he had previously said the innate pride by others misunderstood, even hammer mobile phone price after thousands of yuan internal staff will query him, "Price has nothing to be proud of, after you are not talking about what is proud?" ”

Old Luo said these video ads are used to answer these questions, for his personal image gradually fade to the influence of fans, Old Luo's view is:

"They [hammer powder] are not my fans, they are some kind of faith, some kind of value, some kind of ideal, some kind of life attitude fans, they come to the scene, is to know from me to see these things."

At the end of the conference, White Smartisan T1 white 4G appeared, and the black T1 compared to the price and function are consistent, but the latest Smartisan OS 1.3 has made some improvements:

The official support Unicom 4G FDD Network, increase the edge to prevent the wrong touch function, enhance the camera's focus speed, application store introduced Tencent application treasure, downloadable applications more than million.

Here, finally feel that the keynote speech and technology have a little relationship.