Luo: Selling mobile phones like a missionary

One, like missionary sell mobile phone to greet the cheers, surprise, admiration, admiration, worship and criticism, questioning, contempt, ridicule, slander and other voices, Luo and his hammer press conference, with astonishing magic swept all public opinion positions, whether it is micro-blogging, technology from the media, opinion leaders, traditional media, Or a record number of live video watching, in short, those days on any platform, you can not avoid people to the fat and hammer phone discussion. In the hammer press conference, the frenzy of smell is everywhere, when the old man appeared, the hundreds of people immediately excited to stand and applaud, this scene is like a group of people, together to celebrate the success of the common idea. For onlookers, this scene as Xiaobao came to the Dragon Island, see the congregation to the Archbishop Qi Songhongfo qi days. Of course, this is just a joke, old Luo is not Hong Lord, Hammer technology is not a cult. He was a copycat of jobs, and his hammer imitated everything about Apple, and it was just part of their marketing to make a group of people scream just for an IT device. In fact, China, the world's largest mobile phone manufacturer and most mobile phone brands, is not just a hammer, almost all mobile phone companies, are eager to imitate or say to wear the aura of passion burning. Almost every influential Chinese mobile phone brand, does not lack its own fan organization, its own sermon site-Product forum, at the same time at the product launch, there will be fans, for the product Chenge, and uniform dress, wear custom brand T shirt or pullover. Interestingly, no product or commodity, including online games, can be caught in a collective unconscious spree in China like a mobile phone. The source of all this goes back to Apple. From the company's point of view, for many years, to the strength of their own, so that the public passion to participate, only jobs did. Apple, created by Steve Jobs, has long been regarded as a religion of technology, with Apple's press conference, new product queues, and even Apple stores being worshipped by fans and closely watched by the public, even leaving Apple with little publicity. Apple's disciples, Apple, are called Apple's teachings, and jobs has long been hailed as the archbishop. When people consume Apple products, they always mention a joyful passion to enjoy. A 2011 British study found that the part of the brain that the Apple experience triggers is actually the same as the part that is active in the religious experience of passion. Neuroscientists use magnetic resonance imaging (MRI) technology to discover that for Apple fans, the image of an Apple product is actually the same part of the brain as a religious person who sees the image of God lit. In May 1, California State Gari Allen decided to travel thousands of miles to commemorate the 10 anniversary of the opening of Apple's retail stores, from the west coast of the United States to the East Coast, and finally to Virginia to visit the world's first Apple store. Instead of flying, he rented a Toyota Yaris for five days, en route through the I-80 Interstate Highway to Denver, then through Kansas, Missouri State, Pennsylvania State, into VirginiaCalifornia。 Allen doesn't even know how Apple will celebrate the 10 anniversary. He only knew how he was going to celebrate and get to where it all started. 2012, China on the other side of the ocean, a net named after the bear's people also began to the same pilgrimage, even more rare is that he is thousands of miles away, riding a bike from Yantai, Shandong to Zhuhai, in order to see the charm of the Headquarters science and Technology building, and to express the ardent expectations of the company to join the charm. In the end, he was entertained in the charm canteen to eat a big meal, but did not see the legendary Zang-the founder of the charm company.