Luo: We're going to be the craftsmen of the smartphone age.

Absrtact: We stripped the subjective idea, pure to Smartisan OS system carried on a comprehensive introduction, in fact, each display in the press conference a function or design, Luo will spend multiplying the tongue to render and foil, words also from time to industry

We stripped the idea of the subjective, pure Smartisan OS System for a comprehensive introduction, in fact, the conference on each display a function or design, Luo will spend a lot of rhetoric for rendering and foil, words are also from time to the industry benchmark and competitors for teasing and sarcasm.

In nearly three hours of eloquence like a talk-show-like press conference, "feelings" is the highest frequency in the mouth of the Luo two words. The industrial Age of "craftsmen", put the so-called technical logic in disregard, Luo let each outside may sneer at the design of the infiltration of his strong personal feelings and ideas.

Whether or not these ideas are accepted, they have already drawn a Smartisan OS from the spiritual level. And from the perspective of the crowd, these products may be more interesting than the product itself.

About rounded rectangles

"The extreme success of the IPhone has made us discover something. All things are rounded rectangles. This is a very strange thing. The mouse has become square, boxing gloves are square. More funny, football, basketball, volleyball, tennis, golf ... All things are square, and everything that we eat and shelter becomes square. The donut turns into a sweet side, and the tires are square. The toilet is also square. ”

Luo that the rounded rectangle design is a "unhealthy phenomenon". On the other hand, the popularity of rounded rectangles has led to the existence of special icons for the Android system, with sharp squares and rounded squares. The ideal icon should follow a realistic look, he gave an example of an OS X system icon.

But he said he understood the logic of the Apple plus rounded rectangle base, because in the limited mobile screen, the natural icon will appear messy, and OS X is not chaotic because the space is relatively large.

So, Luo's conclusion is:

Small screen, if you want large icons, you have to unify the shape, otherwise disorderly. If small, it is relatively ugly. The iphone is not the best result, but a compromise result.

About icon arrangement and display

"Why do you have 16 icons?" Apple says it's 16, so the world thinks it's 16. ”

Luo says most people use less than 12 applications a day, so the hammer shrinks to 12, and the icon sets nine Sudoku to enhance the perception.

"Why do you want to add text to the icon below?" Luo that people's memories of graphics are deeper than words, and that every user who downloads and uses them one or two times won't remember. In addition, the length of the application name often affects perception. Therefore, the hammer can be hidden from the application name in the setting.

"All the vendors who make the default wallpaper with landscape pictures are all hick!" The hammer does not support changing the wallpaper, but instead provides a "theme" for different effects.

About Launcher

"Initiators must be efficient, convenient and easy to use." ”

Luo that the icon to organize the launcher on IOS is a hassle, and how can it be efficient? He cites an example of an analog interface in ITunes that is handy to organize icons. So the hammer launcher can see a lot of ITunes's shadow.

About Personalized Design

"If a vendor really starts from the user's point of view, there is really no technical content." Carriers do not support delayed delivery, so all you can do is delay 3 seconds to send. ”

"No matter what brand of mobile phone you use, you will find that there is a switch between the camera and the photo, the design is very bad, 90% is a photo rather than a video." But if you're using a camera, you're not going to want to transfer him back? Most people do not, when you are very urgent to open the camera, found that the video, this time you would like to hit the phone. ”

About voice applications

"Apple launched Siri in 2011, but Siri has become a molested tool that few people use." ”

Siri and its imitators are an X-crime. ”

Luo that Siri and its imitators failed because the idea was wrong, not in speech recognition technology, but in artificial intelligence. "From the normal point of view, if a software is smart in front of you, you will want to expose him, so he was immediately exposed." ”

In addition, Luo that another problem with voice software is the psychological barriers to users. "What do people think of you when you use voice software?"

He mentioned that excellent speech recognition technology must solve several problems: first, to solve psychological problems, let him use it is not shameful, not embarrassed; In addition, it must be more convenient than you use your finger to point.

About sliding unlock

"From 2,098 days ago, the world focused on such a switch--the lock screen switch. These vendors slide, slide, left-slip, right-slip, and do a lot of slide-screen themes. Why do you do this? Because there is a lock screen to prevent misoperation. ”

Luo this evaluation of sliding unlock, he thought that sliding unlock belongs to the psychological design, "a gentle slide on the opening of an organ is very subtle." ”

Luo wants to discard the sliding unlock steps, but he also mentions that the user will feel empty if there is no unlocked step. Because this habit has lasted for 5 years.

So the solution given by Luo is that when the screen is lit, the phone will automatically unlock and retain the animation to understand the lock.

About self-evaluation

"Why do we do mobile phones?" At the end of the conference, Luo back to the point of origin.

Luo that traditional manufacturers Samsung, LG, Sony mobile phone is largely because of inertia, and millet, Aliyun, Baidu to do mobile phones is to mobile Internet portal.

"And the reason we do it is because we like mobile phones, we want to do it." We're going to be artisans in the smartphone age. ”

Luo mentioned that he wanted to be a carpenter in his childhood and wanted to be a craftsman in the industrialized age.

"Steve said he was standing at the intersection of technology and humanity, and I think my talent is enough, but not for a long time." I came to the crossroads of technology and humanities alone, only to see old Joe's tombstone standing there alone. ”

Robert had a steam boat, and many people said he would fail. The day of the show, the audience watched the boat open. They said that the boat couldn't stop, and the ship stopped. I also want to say, you wait! Do not like my publicity personality of the Chinese people, you wait. I'll kill you with the rest of my life. ”