Luo Xiangyu: Cottage is the best compliment to the product

Haloband is a smart hand ring, but it with Jawbone, Fitbit and many domestic hand ring products in the functional nature of the difference. Haloband has not gone to the domestic popular health testing ideas, but the use of NFC, to help users more convenient control of smartphones. Haloband built-in 3 NFC chips, respectively corresponding to a, B and Cloud area, through the A, B, six kinds of interactive mode (through the corresponding APP customization, as shown below), can help users quickly realize capture photos/video, turn on the flash, cut songs, unlock, secure check-in, navigation, send geographical information, Speed Dial, etc. The Cloud area can be used to quickly store information, Exchange Electronic Business cards, and so on.

In 2012, Luo Xiangyu began to think of the project, and in December 2013 Kickstarter and roll-call, eventually raising money for 45,000 dollars. January 2014, in the roll-call time to raise money, fund-raising 18,000 yuan. Now that they have finished their production work and are delivering the goods, they are expected to complete the shipment next week. Next, we will plan new products and expand our domestic market. They also hope to find financing.

Hand ring easy to carry, but no screen, limited endurance, is very suitable for NFC certification this high frequency low-power things. Future Haloband will do some expansion around cloud services, such as joining IFTTT, opening APIs to developers, and joining offline development: Sign in by hand, update social networks, exchange information, etc.

Now the main products that support NFC are mobile phones. Haloband also actively with domestic and foreign operators and mobile phone accessories business negotiations, as mobile phone accessories for sale.

We jumped the ticket.

Haloband in Kickstarter is expected to be shipped in January-February, in the roll-call time is expected to be shipped in March. But the actual delivery is now. They jumped the ticket. This one is a process problem, one is the mold problem.

Haloband is one of the molding, but also to put the chip, making processing is relatively difficult. And the use of soft materials, compared to steel aluminum, is more difficult to control the material. Hard material things, molds or stamping out, is what shape is what shape, and then polished, it will be very beautiful; soft material can not be done, or even can not be polished, must be formed at once, precision is high enough, can not have defective cloak. They changed before and after three generations of factories, beginning manufacturers are confident no problem, but finally all dumbfounded, because the process can not reach, had to suspend cooperation. Choosing a power generation factory can make things a lot less complicated.

Mold problems are also part of their deep understanding of pain. At first they took it for granted that the CNC machine tool came out, the design diagram is what kind of mold. Never thought, it is not so, there will be precision error. Generally speaking, in order to control the error and duration, tyrants manufacturers to do products are open more than 10 sets of the same mold, and then pick a set of the best precision. They as small manufacturers, inevitable precision problems, repeated toss. Basically toss it once, modify the mold and try again, 10 days and a half months passed. For the pursuit of entrepreneurial team, need to be in the mold up and down relatively large kung fu.

Jump ticket Some users will complain, even the user said to the media to complain about them, but, fortunately, most of the supporters are very nice, expressed understanding, but also to help them counsel, made a lot of suggestions. Now their app's UI is designed by a supporter. This community culture, public raising culture, is no longer a simple commodity transaction.

Different customer demand points at home and abroad

Similar to other teams, Haloband users are mostly overseas. Luo Xiangyu said, this is mainly because of the current domestic and foreign users of different needs. Foreign users are more willing to pay for those who can impress their products, the pursuit of their favorite. Domestic users will be more interested in the price and value of the product. However, now the consumer outlook and foreign users have some close.

They are still only 5 people, not enough manpower, temporarily in the domestic market, the energy is not too much, after the delivery will also strengthen the domestic market construction.

A hand ring that will not give the user psychological pressure

Hand ring and other intelligent wearable equipment users low viscosity, has been an indisputable fact. Luo Xiangyu told me that the Haloband team did not want to make the bracelet a product that would give people psychological stress, do not expect users to wear this hand ring at all times, but want to provide users with a fun, cool, fashion design sense of the product, happy to use, put it does not matter, improve the overall well-being of users.

The cottage is the best compliment to the product

Plagiarism, imitation, cloning, Shanzhai in China is a "false proposition." Hand ring as a wearable equipment in the first class, in fact is the most embarrassing, high imitation version of Jawbone, Misfitshine not uncommon. Luo Xiangyu said, the cottage is actually the best compliment to the product, but now the user on the brand value, spirit, culture, these things more and more recognition, the survival of Shanzhai products will become more and more difficult.