Luo's halo is fading or will end the third entrepreneurial journey

Introduction: Hammer Mobile phone open high, the launch of the day ushered in unprecedented attention, but after 10 months, we are increasingly feeling that the hammer phone may face miscarriage, at the same time, big Mouth Luo did not stop for his hammer phone propaganda, and even claimed to win the Apple.

"The challenge Apple" may be for the hammer phone http://www.aliyun.com/zixun/aggregation/33721.html ">2014 to keep the brand alive before the early launch, but it's obviously a bit of a step in the extreme." Just as the Ark son should not be the same as the Han Han, the same as the dead, the hammer and Apple to compare, and even claimed to defeat Apple will only let their speech loss of credibility.

March 27, 2013, the old in the nest next to the launch of the first Hammer mobile phone conference, 10 months later today, Hammer phone although not released, but the big mouth Luo still indomitable. More than two micro-blogs, one said Apple's biggest competitor is not Samsung, but hammer and millet, the other one will be compared with rice inamori, jobs, think the hammer phone will become the future of Apple and Sony.

To rise to the momentum

Just 10 years ago, the Internet began to circulate the new Oriental teacher Luo old sayings. Between 10 years, Luo from an English lecturer in a training course to the founder of the Bullog Network, followed by the Old English training course, now a hammer cell phone. None of these things can be called success, but the fame of Lao Luo is getting bigger.

One of the principles of marketing is to meet the expectations of the public and value orientation. Humorous Luo in 04 seized the point of personal fame, from "an interesting person" gradually transition to the Chinese youth Idol, in his body to form a regardless of origin or appearance are extreme ordinary, but full of idealism and struggle for the symbol.

In 2009, Luo began touring the national colleges and universities after the cattle network closed, and the aura of idealism allowed college students to flock to them. At the end of 2011, Luo's reputation reached its peak, and he smashed three problem refrigerators in front of Siemens ' China headquarters with a sledgehammer, a reminder of the long-standing dissatisfaction with inferior quality products.

Despite some criticism of Luo's extreme approach, the style of idealism and the anti-giant has made it easy to resist. Luo is not just a person, but a youth symbol embracing universal values.

The second is beyond expectations, the old Luo often on Weibo and other people arguing, and not shy of using the "silly X" and other extreme words, this strong, casual lifestyle but let fans like. In the case of Siemens refrigerators, Mr Lo also became the first consumer in history to react so strongly. This is far beyond the expectations of product quality accidents, the hype of the plot of the major media headlines.

However, this extreme approach is not easy to grasp. Ark Son is this the biggest negative example, the academic fraud was a long-standing complaint of the field, but Ark Son is the first to raise the banner to fight against the people. Although some people think the ark is improper, but his true halo is due to the question Han Han.

Questioning Han is a very extreme thing-just as the old man said today to beat Apple. You can't question a person or company that is full of rings, and the old man beat Siemens a few years ago, but today he won't beat Apple. If he continues to say that he is going to beat Apple, the outside world, both Apple users and Android users, will think that the old man should take his medicine.

Not a smooth entrepreneurial road

"Southern People Weekly" in 2011 reported the "Luo undertaking", which tells the Luo to hammer mobile phone before the main entrepreneurial process, although it tells the personal idealism of Luo, but in fact, his entrepreneurial process basically failed.

In 2007, when the founder of the Bullog Network, the Lao Luo almost no concept of the network company, his idea is like the late 90 entrepreneurs, that as long as the flow will naturally make money, but in fact, Bullog net profit situation is not enough to make up for the server and bandwidth input. In the first year of Old English, a total investment of 6 million yuan, the first year loss of more than 3 million. The next year still lost more than 1 million.

Later, Bullog Network co-founder Huang that Luo's ability to do business, as a program development Huang think, if their ability to do business is 80 points, Luo only 60 points. In addition, Huang seems to feel Luo some paranoid, he said Luo if their ability is not enough, we must learn to delegate, if not decentralized, their busy not come, there will be fatal danger.

Similarly, Fengtang for Luo's ability to do business seems to have a lot of criticism, as investors, he had warned old, if there are 10 important things according to the importance of sorting, must be the first three finished, not according to interest and mood to decide what to do first after what.

Grasp big put small, the strategic goal is clear, learn to tolerate--this is Fengtang to Luo at that time three suggestions, seem to outsiders, Luo has the talent general of the hype ability, but also has some character weakness.

The suspense of the hammer ROM

Such a person is very suitable for mobile phone--This may be the reason for the courage to invest 70 million yuan in a round, Luo as early as in 2011 with lei appropriate millet mobile phones, their familiar with the business model of mobile phones, and millet the most successful place lies in the strong momentum of the power, Cultivate a group of people around the day to promote millet mobile phone core fans.

In this respect, lei obviously cannot compare with Luo. In public speaking, the old man is very natural and easy to attract the audience, and Lei at each press conference is always hard to read aloud, and often found to look at the teleprompter. So when the old man decided to do the mobile phone, people could not easily doubt the possibility.

Because of many jumps, the outside world began to doubt whether the hammer phone will be aborted, people also tend to believe that the mobile phone is a very complex product, the general small team can not be completed. But these are not the focus, the real point is that once the halo of old Luo, Hammer mobile phone's biggest competitiveness will be lost.

In fact, the halo of old Luo is gradually disappearing, "luo" keyword 2012 Baidu index mean is 3497, the first half of this year reached 6153, while the second half of the average value is only 2875. Luo now in the race against time, in their own still have the appeal, hurriedly will hammer mobile phone to promote the market, once again stimulate the attention of the market.

But apparently the hammer phone isn't that fast. One possibility is that the "challenge Apple" is to keep the brand alive until the hammer phone comes out in early 2014, but that's a bit of an extreme. Just as the Ark son should not be the same as the Han Han, the same as the dead, the hammer and Apple to compare, and even claimed to defeat Apple will only let their speech loss of credibility.

Hammer phone will be the winners and losers in 6 months to answer, with the old personal brand weakening, as well as the delay of the launch of the hammer phone, if the old can not in the first half of 2014 to provide a shock to the outside products, Luo will end his third venture. (Wen/pitt)