Lutong, president of Lenovo Group, chairman of the Wine Industry Plate Co., ltd

Absrtact: Lutong, president of the wine industry Group of Lenovo Holdings, has once again sparked the industry's reflection on the foreign capital entering the liquor industry. And as a large group of foreign investors in the formation of wine holding company of the delicacy, the personnel changes for many companies into the white

Lenovo Holdings, chairman of the wine industry plate Fung Lian Group President Lutong Lightning departure, once again triggered the industry's foreign capital into the liquor industry reflection.

And as a large group of foreign investors in the formation of wine holding company's taste, the personnel changes for many into the liquor industry outside the capital, can be used for reference.

On the afternoon of 9th, Lenovo Holdings announced that the former president of Feng Lian Group was leaving the company, and Chen, the senior vice president of Lenovo Holdings and President of the group, will also be chairman and CEO of Fung Lian Group. In the evening, Passepartout also sent a message to leave the chairman of the Feng Lian group.

"The handover is very smooth at the moment. "Zhang, an insider who is close to the HSBC Group, said. A Feng Lian group insiders believe that the new group leader Chen No wine industry experience, how to go next, how to understand the wine industry is worth paying attention to.

Lenovo Holdings said that the group as a special business management liquor brand Company, is Lenovo holding the medium-term strategy of one of the important core assets, "liquor industry is China's traditional industry, a long history, and the people's life is closely related, there is demand, there is a market." Relying on the brand, capital and deep understanding of Enterprise Foundation Management, the group also has considerable development space. "In the future, Feng Lian Group and the company will continue to operate independently."

In fact, the pressure of performance indicators is one of the most speculative reasons for the departure of Passepartout. Zhang that in the face of such a large industry adjustment background, slow performance growth is not an enterprise problem, but the industry-wide problem, Lenovo holding this platform for the leadership of each plate is very high, this year again encounter industry adjustment period, in the enterprise operation and integration process of a problem, will cause a bigger problem, Not to mention all of a sudden to integrate four volume is not small liquor enterprises, the team is also new, for anyone is a very big challenge, Lenovo Holdings into the chemical, agricultural and other new industries will face the original business model to enter the new industry when the challenge.

People familiar with the group told reporters that in the first half of this year, Hunan Wuling wine sales growth of more than 30%, Anhui King shipments growth of about 20%, and Shandong Confucian home in the first half of this year, 10% of the negative growth, but in May or June compared with the same period last year, there are more than 10% negative , sales have been relatively stable in the second quarter. Lenovo Holdings in the end of February 2012 only to take over Hebei board city, at that time, Hebei board city in a substantial promotion, encourage the return, the first half of last year's higher base.

One of Passepartout's former colleagues in the Hua Ze Group believes that passepartout in the period of the work is very recognized, is considered capable, have ideas, have decision-making power, will take the team, but the group in the short term, many important positions are lack of rich experience in wine industry people.

Some people in the industry believe that the liquor industry has been a high profit for many years, the region of fine tillage that can have a good benefit of the industry. Liquor Enterprises in the merger, the industry boom, many investment intentions are not easy to implement, often has the potential, but subject to their own conditions can not go too far from the enterprise mergers and acquisitions success is more likely.

Passepartout has always wanted to buy large wines. According to the reporter to understand, although hand already has "17 big" one of the famous wines of Wuling wine, the acquisition of the four wineries has also basically completed the initial layout of the wine industry, but the road pass team has been hoping to have the opportunity to acquire large famous enterprises, that is, from the current "basic card" to have "ideal card."

In addition, liquor industry expert, Haina Ark Business General manager Ruhanson that outside investors see more opportunities, but often do not see the industry behind the side, such as many enterprises, more brands, more dealers bring the concentration is not high, rebate more, more promotions, advertising more vicious competition, The tax policy makes the competition between enterprises not a starting line, liquor is a choice greater than the efforts of the industry, but also a more daring than the rules of the industry, selling liquor is selling brands, selling emotions, selling life attitude, and a liquor brand success, in addition to the need for money, more need time, so, It takes patience for foreign investors to enter the liquor industry because the liquor industry is not a cash-deficit industry.