Luxury brands such as Hermès to crack down on the electricity business Channel

Source: Internet
Author: User
Keywords Hermes luxury brands luxury goods anti-counterfeiting ecommerce website

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Counterfeiting, is becoming the major luxury brands imminent action.

"80% of all merchandise sold on the internet as Hermès is a sham," said Hermes CEO Patrick Thomas in an interview with foreign media after capturing an international criminal gang that specializes in making fake Hermès bags in the French national Gendarmerie. ”

This can not help but reminiscent of the domestic recent years have emerged in the luxury E-commerce website. Industry experts engaged in the field in the "First financial daily" interview directly pointed out: "The domestic 99% of luxury E-commerce site products are not authorized brand, so the source may be problematic." ”

Luxury brands are cracking down

In a statement issued to the first financial daily, Hermes's French headquarters said the French national gendarmerie has uncovered a well-organized international criminal gang that has imitated many Hermès purses in several factories and sold them illegally to unauthorized outlets in Europe, the US and Asia.

Sales of the fake goods amounted to € 18 million, or about 144 million yuan. Hermès told the media that two former AI MA employees were suspected of organizing the criminal gang, and several of Hermes's current employees were also suspected of involvement.

Although the crackdown has been a timely deterrent to fraud, and to some extent reduced the economic loss of the brand, but also caused many Chinese consumers to buy fake doubts. In this connection, Hermes solemnly declared: "All the counterfeit leather bags involved in the gang and unscrupulous merchants, through the gray market without the authorization of Hermès wholesale and sale of illegal goods." ”

and Hermes Shanghai Heng Long store employees in the interview with this reporter said: "All in Hermès stores and Beijing, Shanghai, two of the airport stores purchased products are guaranteed to be authentic." "It also means that there are other sources of Hermes products that are in doubt.

According to the French National anti-Counterfeiting Commission, the country has lost 30,000 to 40,000 jobs per fiscal year and 6 billion euros (about 48.115 billion yuan) in financial losses as a result of the rapid development of counterfeit luxury goods and the ongoing impact on genuine markets.

And in recent years the prosperity of the luxury market has also made the major luxury brands to increase the crackdown. Hermes and Burberry were awarded 100 million of dollars in a recent verdict in the Federal Court of Manhattan, New York, for Burberry and Burberry to sell counterfeit products and trademark infringement cases on Chinese websites.

The source of electricity business is doubtful

In fact, not only is Hermes, other luxury brands in the distribution of unauthorized channels of products are also not guaranteed to be authentic.

"99% of the luxury e-commerce sites in China are nonsense, their products without brand authorization, so the source may be a problem." "Industry experts in the field said in an interview with this newspaper.

In recent years, China's luxury e-commerce sites surging, although today's investment in luxury E-commerce sites has receded, but luxury goods are still the last area of competition for the big Electric platform. However, their unofficial supply has buried the "stealth bomb" for the long-term development of the site.

Kapp, vice president of luxury online sales website, said to our correspondent: "China's luxury online market has many counterfeit and grey products (i.e. products that are not directly derived from branded or authorized retailers), usually sold on a reduced price, with no proper inventory options and high quality services, In the long run, the model based on grey products is not sustainable, and many luxury websites will be closed down in the future. ”

Above the industry, the vast majority of e-commerce sites of luxury goods source unknown, there are parallel imports (that is, bypassing the brand, from the Third-party agent purchase), but also from overseas outlets to reverse the goods, there are even direct sales of imitation and counterfeit goods.

Now the major luxury brands themselves have entered the online market, and more and more attention to online shopping channels, so that the future brand of online supervision will be more and more stringent, the above professionals believe that this will also allow many luxury e-commerce sites in China at any time to face legal problems. The major luxury brands of counterfeit action, no doubt to the domestic luxury electrical companies sounded the alarm.

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