Luxury e-commerce Temple Bank announced a new round of financing

Netease Technology News July 21 news, today, luxury e-commerce platform Temple SECOO announced that it has completed a total scale of more than 100 million US dollars a new round of financing.

Temple Square official disclosure, this round of financing by Li Ruigang founded and served as chairman of the Chinese cultural investment fund (CMC Capital Partners, referred to as CMC lead), IDG Capital, French venture capital Ventech China, Moriwa Investment, Pangu Chuangfu and other funds jointly With the vote, the United States Bank of Silicon Valley over the same period to provide tens of millions of dollars in credit.

It is understood that IDG Capital, French venture Ventech China (Intime Capital), Moriwa Investment (French Mulliez family investment fund), Pangu Chuangfu, Bertelsmann Asia Investment Fund, have invested in Temple Bank.

Temple Lee CEO Lee said that this round of financing will be mainly used for the strategic layout of Temple Bank globalization and overseas business expansion.

Temple Bank did not disclose the specific amount of financing, but said more than 100 million US dollars. If this amount is true, Temple Bank set a record for the financing of Chinese luxury goods business. Prior to this, luxury goods business show network has received $ 100 million in round B financing and set a maximum amount of industry financing. Temple Bank has also experienced three rounds of financing, the amount is in the millions of dollars level, the most recent in August last year, the amount reached tens of millions of dollars.

However, even after several rounds of financing, the survival of the luxury e-commerce industry as a whole is not satisfactory. Earlier this month, Hong Kong second-hand luxury retailer Milan Station early warning of interim results will be "major loss", but also replaced the CEO candidate last week. Within two years, the industry has been called Kazakhstan network, Jiapin network, network goods and net enjoy products such as four closed down.

Not long ago, Lee said that the lifeline that luxury e-commerce providers must cross is the trust between supply sources and consumers. Previously, Temple Library has also shifted from the second-hand luxury consignment business to do a major new luxury sales. Earlier this month, Temple Bank has announced the opening of direct mail overseas business through the establishment of overseas branches in Milan, New York, Tokyo, Hong Kong to direct mining seasonal new products. (Sun Hongchao)