Luxury electric business unspoken rules exposed nearly 100% without brand authorisation

Luxury goods online sales and luxury enterprises again dispute, the gun hit the bird is Jingdong mall. Recently, Swarovski (Shanghai) Trading Co., Ltd. claims that the company has so far not authorized any website in China to sell Swarovski products. And the Jingdong Mall has put forward verbal warning.　　For a time the luxury industry online, the network under the conflict again put to the front. Luxury electric Business Unspoken rules "at present not only the Beijing-east one of the problem, in fact, the entire electric business industry, the unspoken rules were dissected, China's electric dealers almost 100% did not obtain the authorization of foreign luxury enterprises, this is the industry's luxury website is a common worry.　　Shangxiang, an expert in southern China, said in an interview with the Securities Times reporter.　　Luxury network and online sales of the conflict has a long history, according to the introduction, luxury enterprises on the channel control is more stringent, generally go straight shop, occasionally have few franchise stores, but are within their own control, so far, almost no one luxury enterprises authorized to sell. "Jingdong is just one of them, being pulled out, perhaps because it is done relatively large, the sales of direct shop has an impact."　　Shangxiang told reporters. The reporter learned that a few years ago, Lauder has stated that his online sales channels only their own official website. Last June, the official microblog of the shuttle Watch's "Father's Day promotions," said the shuttle watch Dangdang sold was not authorized.　　Dangdang CEO Guoqing responded that "unauthorized is also true goods", and yesterday again stressed "look forward to the shuttle authorization." At present, the domestic sales of luxury goods, as not authorized, the product channel generally has three kinds of circumstances, the first is from the dealer to take the goods, the second is overseas purchasing; 　　At present, domestic electric dealers sell luxury goods in the main channel is overseas purchasing, and the move is suspected to evade customs duties. Facing the crisis of enterprise prosecution although the above unspoken rules of the electric business industry have long been not a secret, but because the internet sales of luxury brands have some benefits, so the previous luxury enterprises have adopted a policy of acquiescence. Now Swarovski to take the Beijing-east to operate, may be jingdong sales have affected the sales of direct shop.　　On the other hand, the low pricing strategy of the electric dealer is contrary to the high-end brand image that Swarovski tries to convey. Shangxiang said that at present, the consumer (merchant to Customer mode) sales of luxury goods are basically real goods, quality is exactly the same, but there are problems in the channel.　　Obviously, E-commerce online sales of luxury goods, violates the luxury enterprise's channel policy, if the enterprise sued, it has to get off the shelf. "If the luxury enterprises all come out to sue the electric dealer, then the electric business is a fatal blow to the luxury industry, said the entire collapse is not too much." Shangxiang told reporters. It is on the basis of such worries that the website of the luxury route has also begun to draw a line with luxury goods. "Now go Xiu net, only goods will be in with luxury goods, said that they are fashion department stores, not luxury sites, so as to better financing." Only excellent public network direct positioning luxuryLuxury, but the sales are still relatively small. "Positioning luxury sites, the greater the risk, if the defendant, the consequences of unimaginable." "Shangxiang said.　　At the moment, however, there is little likelihood of joint prosecution by branded companies, as the current sales of luxury sites are relatively small. Luxury website problems A lot of Guangdong legal Sheng law firm lawyer Linde told reporters, because the goods have tobacco and alcohol and other franchise and ordinary daily merchandise business. Legally speaking, ordinary daily goods, as long as can provide invoices, or can prove that they have legal channels, it is not a tort.　　If you can not prove their legitimate channels, that affirmation of infringement, and even suspicion of fraud. Linde said that from the present, shop sales of luxury goods than dealer Direct store price is much lower, so the delivery channel can not be dealers, then there are smuggling or fake problems. If it is smuggling, there is a problem of paying taxes, and if it is selling fakes, the problem is big.　　In addition, the site sales use the enterprise's trademark, different enterprises have different brand use policy, according to the specific circumstances to judge whether infringement. A person in the industry who declined to be named said that the current luxury goods dealers sell luxury goods, in addition to the tax issues mentioned above, in the sale of real goods, the possibility of doping fakes, a goods.