Luxury electric Dealer website frequently fakes, no authorized sales have become the electrical business rules

Luxury Electric Dealer website is counterfeit, unlicensed sales have become a luxury electrical business regulations. Luxury network shopping has been a big power dealers, but the luxury of "authentic guarantee", stable purchase channels and other issues have been restricting its development, in order to put their own website products affixed to the "authentic guarantee" label, the electric business enterprise is bases have exhausted.

Luxury electric business is the fundamental source of bigger and stronger, only with sufficient supply and stable purchase channels, luxury electric Shang Cai can be a benign development. But luxury brands have great brand value and a very high brand premium, luxury brand in order to protect the brand value of their products, brand culture, rarely will the luxury electronics brand licensing. Over the past few years, more than 30 luxury brands, including Chanel and Louis Vuitton, have issued announcements declaring that there is no brand authorization for any internet site in the country.

Since many luxury brands are not authorized to sell the Internet in China, where are the goods from many luxury goods dealers?

Channel One: overseas purchasing

Some time ago "stewardess overseas purchases luxury goods to be sentenced 11" The news everybody should still have the impression. That's right! Overseas purchasing is more than 90% of the domestic luxury goods distributor's main purchase channel. The most common way is through the purchase of foreign buyers hired by luxury electric dealers to buy goods, and then through the Customs to import merchandise to domestic sales. At the same time, many foreign luxury brands, the general will be in the past season of goods through outlets, such as low-cost sales, the strength of discounts can reach the usual sales price of 30 percent or even lower. Luxury goods dealers have made the luxury of "cabbage price", the profit is very substantial.

Although through overseas purchasing in the quality of products can be guaranteed, but the after-sales service problem becomes a problem, because the domestic luxury agents only to sell their own goods to provide after-sales service, and many domestic consumers buy luxury goods, but can not enjoy the after-sales service, for luxury goods, Its purchase value includes its after-sale service.

Channel Two: Third party merchants who are granted luxury goods

At present, the domestic luxury electronics companies in the platform for the development of the model, with a luxury authorized Third-party merchants in the luxury website after the application, can be through the luxury website for product sales. However, many third-party businesses in order to obtain greater benefits, will be adulterated sales, which is the current domestic luxury goods online shopping fakes, defective spread of the cause.

Channel Three: Rare brand licensing

There are also very individual luxury brands for their own brand image, to some formal, better reputation of the luxury electric dealer brand licensing, such as Ferragamo official authorized to go to show network sales of a full range of goods. In my opinion, brand authorization should be the best choice for luxury electric dealers and consumers, but the marketing mode of electronic commerce has fundamentally destroyed the brand image of luxury goods. Luxury brands to ensure their brand value, brand culture, the luxury electricity dealers are very cautious.

Article by Lio Xiaoning Original, reprint please specify: Sweeping robot http://kyzyj.com/