Luxury goods business group and electricity trader turn over experts say there is a settlement may

BCC Beijing March 23 News According to the Sound of economic "central wide Financial Review" reported that recently, many online shopping malls of the luxury goods source more and more fierce. After the Jingdong mall is referred to brand sales is not authorized, the source of unknown sources, Swarovski, Louis Vuitton, GUCCI, Prada and other high-end brands have stated that there is no authorization to China's website sales of the company's products, and said that the purchase of products in the electricity business site will not be able to enjoy after-sales service protection

Recently, the world's crystal jewelry giant Swarovski's announcement is directed at all domestic enterprises involved in sales change brand. The announcement said: "In China, there is no authorized East Jingdong Mall, excellent Amazon sales of Swarovski products." At the same time, so far there is no website in China authorized to sell ' Swarovski ' products. ”

A stone stirred thousands of layers of waves, advertised their products are authentic cat (Taobao Mall), Jingdong, when the paper announced to the embarrassing situation. Are these well-known enterprises selling products are unknown "swag"? Suddenly, the source of the goods of the people, the public hot debate.

It is understood that a few days ago, from the beginning of Swarovski, LV, GUCCI, Prada and other luxury goods companies have declared, shelling Jingdong Mall luxury sales are not authorized. Today, they are targeting all of China's electricity-dealers ' websites, saying they are not authorized to sell their products to Chinese electric dealers.

LV China's head also said to the media, LV in the global business policy is not authorized, not agents, not to find partners, all sales channels are straight camp. GUCCI, Prada and other brands have also confirmed to our correspondent, has never authorized any website of the domestic sales of its goods.

Foreign luxury manufacturers and domestic online mall between the pinch frame intensified, who is not now is not good to say, in the face of this dispute, consumers can not help but ask: buy luxury goods online, in the end is not reliable? In this respect, the economic voice of the special commentator, China Electronic Commerce Association Network Marketing Committee expert Shing published his views:

Gong Platinum: What is luxury? He was meant to be expensive and scarce, and if it can be seen everywhere on the platform of E-commerce, there is a loss to his entire brand. A few years ago, Taobao or Jingdong, their e-commerce development is very small, that point scale and the overall sales ratio of luxury goods, it seems very insignificant. But now, after the development of E-commerce, this volume has been a normal sales channels have a certain impact, the brand has also had an impact, this time the luxury goods traders have to stand up to speak.

In response to these international big-name accusations, Jingdong Mall responded that most of the luxury goods sold on the Jingdong network have been authorized by the channel business. Other large E-commerce sites have similar statements, consumers should believe who?

Gong Platinum: I believe that jingdong or the cat, they should be authorized, selling products in a sense, most of them are true. But from the traditional marketing channels and marketing management, each manufacturer has a string of goods concept, the corresponding agents you can only be responsible for regional sales, you sell the goods can only be sold in Beijing, if you get to Nanjing to sell, that this may have problems, there is a string of goods. If you get online to sell, the price of the internet to sell cheaper, it must violate the manufacturer's sales policy, it will incur the luxury manufacturers are not satisfied.

For these luxury brands put forward "warning", Jingdong Mall has said to the outside world, look forward to working with brand manufacturers to reach friendly relations of cooperation. Is it possible for online shopping malls and these luxury brands to reach a settlement?

Gong Platinum: There is the possibility of reconciliation, they can take some luxury brands, or for E-commerce channels to launch some brands, or different models, or even different colors, or some tail goods, to digest through the electronic Commerce terminal. If the goods are exactly the same, unless the price is the same, the offline agents do not cause too much conflict, they may be reconciled.