Luxury goods like super low discount to the website gimmick, shop sourcing or "sweeping goods"

Prada, Burberry, LV, Cartier, Vacheron Denton, Gucci and other international famous shops promote the island city's luxury market. At the same time, online sales of luxury goods is also a big hot. Recently, the reporter survey found that most of the domestic luxury shop has not been authorized by the relevant brands, they said that the European and American procurement, overseas purchasing, rob the original single and other sources of supply channels for the vast number of consumers is also confusing. According to people familiar with the situation, due to insufficient supply, such shop sales of brand-name bags are mostly Shanzhai goods.

Luxury mess

Ultra low discounts into website gimmicks

Mention the luxury brand, I believe most people will think of the island City, from the outside Hisense Plaza can be seen far from the contour "Prada", "Gucci" and so on. Hisense Plaza International Boutique First Floor, Prada, Burberry, LV, Cartier, Vacheron Denton, Gucci and many other international brands have stores.

If you enter a "luxury website" in Baidu search word, the results of the search for about 10 million, in addition to the first-line brand business in the online brand direct shop outside, but also to see Jiapin network, cool network, excellent public network, walking Show network, such as a variety of professional luxury sites, of course, Taobao, Jingdong Mall and other portals on the luxury channel is also ranked among them.

Click into the luxury shopping site, "Ultra-low discount", "Limited", "discount promotions" and even "buy" and other promotional slogans panoramic view. In the catwalk online, Coach's bag 25 percent, Bottega Veneta bag 44 percent, each item compared to the physical store can save hundreds of, or even thousands of yuan. Only the goods will launch a "timed snapping" strategy, some goods even as low as 03 percent.

Brand Clerk questioned

Shopping mall 14000, online sales 6000?

"How cheap is that?" "Hisense Plaza Burberry store staff said that she saw a few days ago in Taobao a bag to sell more than 6,000 yuan, and in their store price is 14000 yuan." She said that before a very familiar customer with the high imitation bag bought from the outside to show her that the choice with the authentic materials almost the same, sewing work is also done very meticulous, alone with the naked eye and feel can not distinguish between true and false.

However, she stressed that the counter will not provide a written certification, at the most would remind customers. If they have to identify, the counter can also help customers send back to the company identification, but once the discovery is a fake, the company will confiscate. Originally the price of a fake goods, sent back to the company's costs to consumers themselves, so so far, the counter has not been asked to send back the company's identification.

"But we can accept orders from customers, or directly from the official online purchase." "She said, the store and the Chinese official online price is the same, if from the official online buy, it is best to choose their own site's official website, so the time is convenient to send goods." On price, she admits that the mainland is more expensive than Hong Kong, but this is mainly due to the exchange rate, which is now narrowing.

In recent days, the reporter visited Hisense Plaza Prada, Gucci, LV, Cartier, Burberry and other luxury shops, luxury brands said in China does not authorize the website Direct Battalion.

Brand not authorized

Shop sourcing or "sweeping goods"

There is no authorized website Direct Battalion, that website sale of those luxury goods from what channel?

In the show network under the catwalk, reporter said to buy a Gucci package, customer service indicates that the goods are factory outlets, when asked whether it is the brand directly authorized, with the counter products what is different, customer service is only vague answer, the goods are original packaging, relative counter merchandise is relatively simple. And for the supply problem, customer service said they sell goods are from the regular purchase channels, can accept the counter inspection.

Although the goods will be in the authentic guarantee that they are authorized by the brand to sell, by the supplier of E-commerce site directly, but the customer service staff frankly, the site only part of the product is brand licensing, these goods are related to the logo. And some luxury brands, their products are imported through the United States or Hong Kong, China, the purchase of professional buyers, where the specific purchase is confidential. In terms of price, customer service said that the net sale is cheaper than the physical stores, and a lot of duty-free goods abroad than the domestic to be much cheaper, and the domestic store light stores and personnel costs are very high, so the price of the store will inevitably be much higher.

According to the industry, the current luxury sites in China, because most of them do not get the authorization of luxury brands, it is not possible to direct procurement, generally from Europe and the United States to buy goods, earn the difference, and some middlemen, the stock of goods sold to the mainland website. Middlemen or overseas buyers sometimes buy their own goods, such as "sweeping" in the discount season.

Reporter visits

Where do the online luxuries come from?

SOURCE One: Overseas purchasing

After purchase, the subcontract is sent back to China

If in Baidu search "luxury website", can appear many "luxury purchase network" link. Purchasing, popular is to find someone to help buy the goods you need, and these purchasing sites claiming to be able to help customers buy the goods they need.

The reporter to open luxury shop for the contact of the Hui luxury Shopping Network customer service, in the indication of intention, customer service hurriedly left their own contact. According to her, they are professional engaged in the United States purchasing, the reason to choose the United States, on the one hand there are many brands, product styles, on the other hand, the price has a great advantage.

"Gucci and Burberry price advantage is obvious, like this piece Burberry new men's, the domestic counter price 17500 yuan, our website price is 13387 yuan, even if add postage, also can save thousands of pieces." "According to her, they have a special staff in the United States to buy goods from the U.S. counter or the United States official website, and then send it back home." She said that the domestic counter goods have documents, these goods have, and have shopping vouchers.

According to her, they received a number of orders, one-time purchase many luxury customers many, "if the customer order is very large, we will generally choose to send packets, this can also reduce the probability of clearance." "She said that overseas purchases of personal consumer goods is a small probability of tax, if the goods are deducted by customs, they have to pay tariffs, is generally the value of about 10%," even if the tariffs, but also cheaper than domestic. ”

On the charges, the reporter interviewed a number of people engaged in online purchasing to understand that the purchase cost of luxury goods calculation formula for the 50%x of the original price of the exchange rate + 8% to 10% of the commodity purchasing fee + freight, the sum is the public need to pay the price. According to the introduction, converted down, is generally the mainland store commodity prices about 60 percent.

SOURCE Two: Domestic factories

The original single volume of goods rarely do not have a knowledgeable gullible

Two months ago, the northeast girl Wang in Taobao opened a bag shop, the sale of the bag is part of Prada, Burberry and other luxury brands. "These big names are in several parts of the world to produce a single production, in China, the single can get." According to her, these bags from the factory directly into the original single goods, some no problem, some flaws, "Even so, the original single goods are also very popular, the goods are too few, if not very hard relationship, give people money may not give you the goods." She said it was because she knew a Pearl River Delta receiving an acquaintance, the original single goods to let her first choice.

Wang through QQ sent over a Burberry woman purse photos, she said: "This package original single batch goods 900 yuan, the counter has to sell to 7000 yuan." "Reporter found that in Wang Open shop, the sale price of this bag is 1480 yuan, such a bag shot, she can earn nearly 600 yuan."

Wang oneself also admits, because the source is not the brand direct authorization, the purchase channel also is not legal, the price certainly is much cheaper than the physical store. In addition, because there is no brand licensing, these original single goods will not be like a special counter goods as a variety of documents, "they are no paper and other things, at most there is an original dust bag." ”

Wang revealed that Taobao now on the brand 95% is a fake factory production, she said that selling the original single trouble less, but the original single goods too little. On the source of these fakes, she is unwilling to disclose too much, just say that the amount of fake goods is very large, can say how many. "If you go to the wholesale market and sell fakes, you will also say that you are true, if you do not understand the goods, it is easy to be deceived." Wang said she had been cheated and lost more than 7,000 yuan when she started this line.

SOURCE three: "Water guest" incidentally

To the mainland of Hong Kong by passing some famous brand

Water passenger refers to often in the mainland, Hong Kong, Macao and back and forth, and carry products come in or out of the people. The name of the water passenger is derived from parallel imports, the modern parallel is the "improper way to import goods" collectively, that is, smuggled goods, and smugglers are water passengers.

Reporter recently found, in Baidu "water passenger bar" There is a "to take luxury" posts, the back has 31 replies, but also their own contact. By contacting several of the respondents, the reporter found that they were able to travel freely to and from Hong Kong many times, and most of them had formal jobs, making "water guests" a sideline in making extra money.

The reporter contacted by QQ number one of the replies to the person Mr. Yan. Reporter said friends in Hong Kong some brand bag, need to bring back, at first he was a bit embarrassed, said the recent customs check strict. Then he asked about the brand, the volume and the value of the goods, and when he learned that there were only 6 packages, he said, "we can answer that." ”

After a fine chat, the reporter learned that Mr. Yan is a Cantonese, opened a logistics company, he also sent the company's Web site over. The site shows that the company was established in 2007, the scope of business including Express, sea LCL and red wine, milk powder and other agents.

"I think you are the best way to take the goods, a few bags are no problem, time is fast, and if there is a problem, we pay high." He said that after receiving the goods from Hong Kong, the Shenzhen side will also be 2-3 days, the charge is the value of 6 points (that is, 6% of the value of goods), if the goods are lost or withheld, will be in accordance with the value of compensation. Compared to, the sea need more time to take longer, 9-10 days, the risk is high, but cheap, "if you have more goods, you can choose Sea LCL, by weight, 200 yuan/kg." "This edition/Figure reporter Louboutin Flower intern Red Red