Luxury goods network said: In the promotion process, accurate marketing to find a more critical positioning of the population

Shang Network

Billion power network through the Alexa query still goods network traffic found, into the 2012, its access to data has a certain degree of decline. The ranking of global traffic has fallen by more than 20,000 in the last three months.

In this respect, still goods network pointed out that the flow of decline mainly for two reasons: First, the Web site in March of the revision, canceled the home page of the special sales promotions, according to the brand category for division, some have cultivated habits of users still need time to adapt. Second, in the introduction of new international brands, did not carry out large-scale promotion, as 90% of the brand for the first time to introduce the domestic market, has not formed a certain degree of visibility, the need to popularize the process.

"For still goods net, promotion does not mean burning money." We are high-end fashion and luxury business, emphasis on the selection of users, gradually in the fashion industry to establish visibility, rather than overnight. "Still goods network introduction, at present stage, still goods net mainly through with the fashion media, fashion circle and entertainment circle periphery cooperation carries on the targeted promotion."

For example, with the fashion media in the process of cooperation, a lot of the international brand has been introduced by fashion editors recognized, and resonate, in the promotion will receive a lot of support. Similarly, in the exchange of well-known designers and industry leaders, still product network can find their own coverage of the crowd.

"At this stage, domestic luxury consumers still stay in the blind pursuit of the big stage, only to recognize LV, Hermes, Gucci and so on, lack of personalized choice." Product network to obtain from the United States, Italy, France and more than 60 high-end brand licensing, knowledgeable people will find that in Hollywood, all kinds of occasions, stars will wear. This is why those with professional fashion editors are more likely to understand the brand and are more willing to recommend the product network. "Still goods network said.

It is reported that the Shang product network was established in 2010, focusing on online luxury goods, and create a domestic private selling mode of membership. 2011, still goods network revenue breakthrough 200 million yuan, the average customer price of more than 2000 yuan per quarter to maintain a 200% growth rate.