Lynch for the first time on behalf of the tourism industry on the Summit platform

According to the state Press and publication administration's latest "China Gaming Industry Report (semiannual)" data, in the first half, the Chinese homepage game Market actual sales revenue reached 3.82 billion, growth rate 46.7%, In China's PC online gaming market accounted for 16.2% of the first half of the 23.55 billion sales, compared with only 12.9% in the same period last year.

At the same time, the Web game ("page Tour") User volume is also expanding, as of June this year, the number of users of the page has exceeded 200 million, five years to turn over nearly five times, or even far beyond the number of large-end play home nearly one times.

More powerful companies are gradually involved in the field, it is understood that almost all client game companies in this year has released a page tour products. "Such as Grand, Giant, perfect, Sohu swim and so on," Lynch said, "the overall competition began." ”

The travel network has developed rapidly after a round of strategic investment. In an interview with reporters, Lynch said the company is now ready to go public.

Growth outbreak

Web game is different from the client game, is based on the Web browser "simple version" online games, the player does not need to download a few G client, open IE Web page can start the game, so particularly by the office and students love. The lower cost of the page tour leads to low market entry threshold, there is vicious competition among vendors, and marketing tends to be vulgar. Because of this, in the past on Weibo, Lynch will be his introduction to write a "half of the game," the first time on behalf of the page to visit the podium, Lynch said, "I can finally Aboveboard said that he is a game person." ”

Analysys data show that the first quarter of this year's market scale of 2.32 billion yuan, the second quarter for 2.24 billion yuan, the first half of the total of 4.56 billion yuan, the annual output value is likely to reach tens of billions of dollars. Some game practitioners say: "Page Tour may be the last dividend in the PC market." ”

Along with market share growth, there are page tour companies in the major game show exposure frequency. July 26, in the tenth session of the ChinaJoy exhibition site, the Tour family network, Heart games, to play and other page tour leader began to compete with the large end of the enterprise, three are more than 600 square meters of land area and Shanda games, Guangyu games and other companies to share the highly popular second hall.

Before 2011, the domestic web game with Low-cost, small production of the image in front of the player, can only become a large client games around the small role. A large web game company technical director told reporters that time a medium level of the web game, from the development to the on-line, only half a year more time, and the performance of simple products or change the skin, within two months can be completed.

But now shoddy is not enough to attract players. Around 2011, the page tour works from the game more close to the traditional client games, presentation and screen performance has also been greatly improved. This has also made several leading companies in the country began to focus on the web game market.

Queued Listing

The cruise network is also rumored to be on the list of gaming companies that are lining up in the market. Other also include Fun tour, Kunlun worldwide, 4399, Kay English network, game snail and so on. But with the U.S. market and the capital markets not buying into gaming companies this year, several gaming companies that have been preparing to list in the U.S. have started to suspend listings.

The bad market in the secondary markets has also gradually spread to the level of market investment in gaming companies. According to the Qing division, the second quarter of this year, domestic game companies to raise the amount of 25 million U.S. dollars, compared with the same period last year, a sharp decline in 86 million dollars.

By the end of 2010, the travel network had received a strategic investment. "At that time, the introduction of strategic investors want to be bigger, on the one hand they are more professional on social relations and business management." "In the process of capital operation, the company's operations are more robust, for example, when investors come in, he will review the company from the standpoint of the board of directors," said Lynch. "They accounted for a relatively small proportion. "said Lynch.

In 2009, Lynch started a network of tourists with two other founders, and Lynch was an advertising and corporate investor who did not care about specific business, and the other two were responsible for operations and technology. Lynch says he's involved in playing games. Six months later, the team expanded to 60-70 people, the end of 2010 when the introduction of strategic investors, the team has reached 300 people.

At present, more than 60% of the travel network personnel for the research and development personnel. Lynch said that the cost of research and development for the tour group is 20% higher than the industry average, and he is not worried that "as long as the product is well done, it will be back in a few days." ”

The biggest risk for gaming companies is that most gaming companies rely on one or two games to succeed, and the company's profitability is not guaranteed after a year or two. From 2009 to 2011, the travel network maintained a product for a year, but by 2011, the development team expanded, resulting in a sharp increase in 2012 production. But for financial data, such as revenue, Lynch said, "it is a relatively sensitive phase and is not readily disclosed." "To a certain stage, the listing is certainly a goal, the listing is an integrated process and is now ready".

As for the new business expansion, Lynch says there are now two dollars, one overseas and one mobile terminal. The new product, "The chivalrous word", will provide the players with a page tour, mobile terminals and social networking three versions. This is also the first time a travel network has tried to expand to a mobile end and a social game.

Over the past three years, the travel network has seen a lot of users of operating products, the discovery page swims the user has the ecology fragility, the cognition level is high, the demand change fast these three characteristics, this also is the page to play the high turnover rate not to occupy the important reason, therefore, the Lin Qi and the traveling clan team proposed "the light amusement" the idea, intends to share the simple happiness. Becoming the world's leading provider of light entertainment services is the goal of the travel network.