Lzcms on how to design the right advertising position

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The establishment of advertising position is reasonable or not, will directly affect the income of our stationmaster, then what kind of position is the most suitable, we only through the repeated exploration to maximize the increase in the rate of advertising. I'll talk about it below.

I. Number of ads on the website

Site ads do not set too many, so the user experience will be very poor, only the full use of a small amount of advertising, improve the number of clicks, so that our users will not be lost, the site also seems to have a certain sense of beautification. I used to have a friend of the site, the site is not small, is the general article class site, the entire site ads up to 20, to me after the first feeling is to advertise money, do not flow, look after no traffic, so many advertising bit is not equal to 0. I gave it to him at the time, advertising should be appropriate, he does not listen to me, that the user is looking at the content of the site is not his appearance, although the words are like this, but someone else came once, also won't come the second time, so your station can always grow and develop.

Did not have three months, the website traffic basically did not have, the advertisement bit too many, affected the user's experience, the search engine also gives down the right, originally the website May the long-term development, but is for the temporary benefit to let the entire website all scrap.

Two. Repeated testing to modify the location of advertising

A website is not put on advertising can have income, there is no suitable advertising location, users will not point. Do not see the place where people put ads, you also go according to this, sometimes people have income, you do not necessarily have income, because the site's user base can not be the same, user groups are different, the user's habits are not the same, we have to according to the user's use habits to set the advertising position.

For example my website sjjsw.com originally i in the content page put the advertisement in the content top, the user basically does not point, later I changed, put the advertisement on the content's left side, the user has to be better than put on the top, the user's point quantity has improved. Later I changed, put the ads on the right side of the content, this change in the user's click rate has basically increased by 30%, is this little change, every day to bring us income can be different. So 11545.html "> We have free time, not to change the position of advertising, may be different effects."

Three. Advertising position and the coordination of the page

After the location of the ads, you have to repeatedly determine the size of advertising and the coordination of the page. We put on the advertisement, do not let the page look uncomfortable, put on the advertisement to make the page more beautification, so that users look at ease, users comfortable, you said he will not point your ads. Large flow of the page we can properly place ads, no traffic or less traffic on the page, we'd better not place ads. For example my station fljsq.cn, basically is the content page flow is big, the list page does not have the flow, therefore I only then placed the advertisement in the content page, other pages basically does not put the advertisement bit.

To sum up, we build a Web site is not easy, of course, we hope it can survive for a long time, the appropriate placement of ads can increase revenue, but also increased our confidence to do the site, of course, the location of advertising, only their serious analysis, repeated changes, the effect can best. I wish you all every day to gain. The above is my own views, talk more superficial, welcome everyone to correct me, and I exchange qq:93065410 Dewdrop website: http://www.luzhuba.cn.