Ma Guanglong: How to make the site to achieve User experience optimization and SEO Unified

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SEO, search engine optimization. Many people think that user experience optimization and SEO optimization is a conflict, this can not be all negative, but not all affirmed. Today and you share some methods, so that you do a good job in the user experience, while meeting the requirements of the SEO.

1. Title

A lot of People's homepage title is piling up a lot of keywords, and their own site has no relationship with the relationship as long as you think that the role of all add, in fact, this approach not only search engines do not like, users do not necessarily like. So what is the title of the user and search engines like it? You need to do a few things

1th: The title is clear.

2nd: The title is related to the content.

3rd: Do not appear in the title too much you want to optimize the keywords.

Based on these three points, we can write our website title.

Also need to note that Baidu can display the number of titles number of characters is 61. In many of the search results can not be shown in Baidu. So we'd better keep the words within 30 words. On the title of the specific selection of keywords and title of the writing, in my previous tutorials have explained that they do not repeat.

2. Description.

Description The role of the label is still not to be questioned, do not believe that the other people said this label has no effect. It certainly works. and kewords tags. are useful. No nonsense, then how to make description play the biggest role? Ma Guanglong summed up the following points:

1th: Description label must have keywords, appear 2-3 is good,

2nd: Description label to write a paragraph of words, oneself read to fluent. It is best not to exceed 70 words.

3rd: The description should highlight the advantages of their products or services. Do: No I have, do not have my excellent. Others do not have the advantages I have, others have the advantages of my advantage.

4th: For the sales-oriented web site, the description with their own contact. This kind of customer is called High precision intention customer. Dozens of more IP than you are useful.

3. The website homepage article recommends.

The article recommended by the homepage has two advantages.

From the aspect of SEO considerations can let SE crawler first crawl This article, from the user point of view, can be more popular articles recommended to the user.

4. Content page related articles.

Content page related articles can have recommended articles, popular clicks, related articles. From the search engine aspect consider is to increase the internal links of the page. From the user side consider is to provide users with more readability articles, increase the viscosity of the site.

5. Do not put too much window, advertising and so on.

window, a lot of ads are users do not like, search engines also do not like. You can only accelerate the demise of your site in search engines.

In fact, SEO and user experience optimization is complementary, user experience to do a good job. Users like, search engines will find ways to like. Because SE is for user Service. Similarly, your site at this time SEO do in good, users do not like your site, SE will also abandon your site.